Animal activists have drawn fire after they deliberately harassed and abused a Sky News reporter at yesterday’s annual Melbourne Cup Parade down Swanston Street to the City’s Federation Square.
The parade is an annual precursor to today’s Melbourne Cup and attracts former winners of the race, jockeys, trainers, other racing identities, fashion mavens and the $200,000 Cup itself.
It had previously attracted a small amount of animal cruelty protestors, however, had a larger turnout yesterday following recent revelations on the ABC of cruelty towards retired thoroughbreds.
Reporting live from the parade, Sky News reporter Patrick Murrell was suddenly set upon by an angry pro-equine mob hurling abuse and giving “the bird” to the camera.
“Why don’t you stop working for Murdoch?” one angry man is heard screaming at Murrell.
“You’re a hack. You failed at university. Your parents paid for university. You’re a fucking hack,” the unidentified protester can be heard screaming.
Other protesters can then be seen yelling profanities into the microphone and jostling the journalist as he attempts to deliver his story.
Fortunately, Murrell remained calm under pressure and was quickly congratulated for his efforts by social media users.
“An extraordinary and disgusting attack on a journalist just doing his job (and doing it well!). The irony of the protesters telling him to get a real job is funny. But also, don’t the protesters want and need their protest to be reported? They should be thanking him not abusing him,” wrote one.
“Disgraceful – @pamurrell is a bloody legend and did well to keep his composure throughout that report,” another added.
“These protesters are a fucking joke what pieces of shit they are but like a true reporter he kept his cool,” penned another fan.
— Elias Clure (@EliasLClure) November 4, 2019
Meanwhile, controversial media commentator, Prue MacSween, has labelled people who protest horse racing, or intend to protest today’s Melbourne Cup, as “un-Australian pests”.
Speaking on Peta Credlin’s Sky News program last night, MacSween said: “It’s just incredible that people on this vegan-anti everything campaign – who obviously have no jobs and rely on us to keep them in this space – are creating so much havoc.
“It’s an iconic day for all of us… it is the race that stops the nation. I hope we all just ignore these people tomorrow. They’re just pests,” MacSween declared.
In this guest post, founders of The Daily Aus Sam Koslowski and Zara Seidler discuss why in order to stay in the game and keep its user, social media giant Facebook needs to do more to combat hate speech… For young Australians, Facebook is on the decline. Unless the platform better responds to its user’s […]
A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.
Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.
Influencer marketing agency Born Bred Talent has partnered with the Starlight Children’s Foundation to mobilise their talent roster and support the Stream Raiser campaign, contributing over $95k in donations thanks to virtual fundraising efforts. With a combined reach of 6.2 million across Instagram, TikTok and Twitch, 9 Australian influencers contributed 76% of the $124k raised […]
In 2020, the ‘new wave’ of youth consumers have inspired the world with their activism and fundraising, so eGEN is proud to have partnered with UNICEF, Loserfruit and friends to help gamers fight COVID and help the world’s most vulnerable children. The world’s most famous strawberry will be joined by her Click crew for a […]
Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations are earned after organisations achieve a level of certified expertise in an Adobe solution and […]
Food company General Mills has partnered with Zyper, a marketing platform that connects brands with their superfans, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and Fibre One brands’ top one per cent of fans on social […]
Facebook is continuing its Facebook Australia Groups Impact Fund, today announcing $500,000 in funding for the program. The grant was originally designated for bushfire recovery groups, however, has now been extended to local communities across the country who might be facing hardship. Facebook said it is on the lookout for groups that have a positive […]