UN Announces Open Call To The World’s Creative Agencies To Spread A Powerful CV-19 Message

UN Announces Open Call To The World’s Creative Agencies To Spread A Powerful CV-19 Message
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The United Nations has called on the world’s creative teams to spread a powerful message about the coronavirus pandemic.

The callout is being handled by London-based agency Talenthouse and you can find all the details of the brief here. While other key messaging and information can be found here.

The submission is open for a further eight days.

In a statement, Talenthouse said: “The United Nations needs your help in translating critical public health messages, into work that will engage and inform people across different cultures, languages, communities and platforms. The shortlisted work will reach everyone, everywhere.

“We need your submissions from day 1. The UN will continually review the submissions, and shortlist the most suitable work to become visible on a microsite, and accessible to everyone – supporting media, brands, influencers etc – around the world, who can download and use the work across their platforms in support of this cause.”

Other things for interested agencies to consider:

• Use any creative medium to produce work that captures one of the coronavirus key messages below, in a clear, impactful and shareable way.

• Capture one of the UN key messages in your work:

  • Personal Hygiene
  • Physical Distancing
  • Know the symptoms
  • Kindness contagion
  • Myth-busting
  • Do more, donate

DO…

  • Bring your own magic to these key messages – a creative twist, a cultural quirk, an interpretation which helps amplify them to audiences not yet reached
  • Capture one of the above key messages per submission
  • Only include messaging derived from UN-guidance and are true to the spirit of the public health needs
  • You can submit work in any of these file formats:
    • Illustration and graphic design (formatted for social) – AI or PSD
    • Video (between 6 seconds and 3 minutes long) or GIF – MP4
    • Audio (music, PSA, comedy) – Soundcloud
    • Copy (news or magazine articles) – PDF
    • Activity concept (ideas for activities to do when staying home e.g. home concerts, sing-along handwashing, contagious acts of kindness) – PDF
  • Please submit the high resolution, layered artwork files to this brief
  • In the ‘Description’ section of your submission, include your name and any social tags which the UN or any supporter should use were showing your work
  • Include ‘Source: World Health Organization’ where applicable
  • You can submit work in any of these languages: English, Spanish, French, Italian, Arabic, Portuguese, German, Hindi, Bengali, Malay, Thai, Japanese, Indonesian, Urdu, Swahili, Nigerian Pidgin, Yoruba, Turkish
  • Please only submit work originally created by you

DON’T…

  • Don’t use UN or WHO logos in your work
  • Don’t deviate from the key messages provided above
  • Don’t include language that is or could be interpreted as inflammatory, discriminatory or stigmatizing
  • Don’t include images or photos of people who are, or look under 18 years old. Only include images or a photo of someone once you have their consent to use it for the purpose of this brief. Obtaining this consent is the sole responsibility of the participant

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