UMS Expand Australian Operations With Sydney Office Launch

UMS Expand Australian Operations With Sydney Office Launch

United Media Solution (UMS)has launched a Sydney office as it continues to help Australian companies grow their brands in China.

The Sydney office comes 18 months after the independent agency opened its Melbourne office and follows increasing demand from local companies looking to increase brand awareness and sales in the lucrative China market.

UMS has appointed Amit Moorjani (featured image, right) as business development director for the Sydney office.

Moorjani has previously worked in business development roles for Experian, Marketo, Sitecore, IPMG and Val Morgan.

Moorjani will be the key contact in the UMS Sydney office, responsible for assisting UMS Australia’s new business activities and will work closely with the UMS teams in Melbourne and Auckland to ensure an integrated approach to the Australian and New Zealand business.

UMS chief executive officer, Jessica Miao (featured image, left) said: “Sydney is a key market for UMS’ Australia expansion, and it has always been our intention to open an office here as soon as it made sense.

“As a major business centre, where many companies are based, it is important for us to have a presence in this market so we can better serve our local clients.

“We are very excited to open our doors in Sydney and to provide more Australian marketers and companies with our China market knowledge and expertise to help them to connect and engage with Chinese consumers.”

Moorjani will also be responsible for growing UMS’ data solutions and CRM management services across the agency.

Miao continued: “As social media in China becomes more of a social ecosystem that includes content, data, e-commerce and payment, we are working to help our clients to better understand Chinese consumers in order to optimize their digital marketing services.

“Amit’s experience and knowledge in this area will add value to UMS existing services and enable us to ramp up our data solutions.”

Moorjani commented: “Having seen what UMS have been doing in this market I am thrilled to be joining the team.

“I’ve spent a lot of time within the data marketing space and I am hoping to help clients understand how to best use data in the Chinese social media world.

“Not only for execution but also in terms of understanding why this data is important and how to best manage it and use it for future growth and success.”

The Sydney office marks the fifth location for UMS, which also has offices in Auckland, Melbourne, Ningbo and Shanghai.

The Sydney office will operate with a similar structure to UMS Melbourne and UMS Auckland, which serve as Client Services hubs supported by Account Management, Strategic, Creative, Digital and Data Services, which are serviced in the Shanghai and Ningbo offices.

UMS currently work with a host of international companies such as Air New Zealand, Bundaberg Brewed Drinks, Orbis Australasia, PowerShop, Pamu, Tourism New Zealand, and Vodafone.

Please login with linkedin to comment

Amit Moorjani UMS

Latest News

AFR Remya Ramesh head of digital experience at Coles for BOSS Young Executive of the Year  Wednesday 16th June 2021 Photo by Eamon Gallagher
  • Media

AFR BOSS Names Winners Of 2021 Boss Young Executives Awards

In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]

QMS Renews Contract With Manboom
  • Marketing

QMS Renews Contract With Manboom

On first inspection, B&T was hoping to bring you some manboobs news here. But as you'll see, it's a girdle-free read.

Marketing strategy on digital mobile platform - cross-device tracking programmatic advertising and multi targeting with laptop and mobile phone gadgets.
  • Technology

Index Exchange And MediaMath Join The Human Collective

HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]

by B&T Magazine

B&T Magazine
SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations
  • Media

SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations

SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]