Ultraceuticals Launches Biggest Campaign Yet With Real Visible Results

Ultraceuticals Launches Biggest Campaign Yet With Real Visible Results
SHARE
THIS



Ultraceuticals Australia released its much anticipated RVR90 video campaign today, aimed at inspiring and offering hope to other skin sufferers. This video showcases two courageous case studies who reveal an honest insight into their skin journey using Ultraceuticals.

The RVR90 program stands for Real Visible Results in just 90 days. This comprehensive program was launched February 1 2016 throughout Australia and NZ in all participating medi spas and clinics that stock Ultraceuticals.

The RVR90 program packs target key concerns: acne, fine lines, loss of firmness and coarse texture and is prescribed by skin technicians to customers for use over the course of three months, in conjunction with skin treatments in order to deliver desired results.

The video campaign gives a peek into the lives of fashion designer, Lisa Kelly 34 who suffered from a skin condition called melasma and make-up artist, Karen Levin 28 who suffered adult acne. It takes viewers on a journey of empathy, hope, confidence and empowerment as the case studies reflect on their road to better skin.

Ultraceuticals PR manager, Adrian De Brock said, “We wanted to create a campaign that inspired viewers, that was relatable, real, but most importantly, honest. Our two case studies, Karen and Lisa were the ideal fit for our campaign, as their lives were literally transformed after using Ultraceuticals skincare.

“This short video aims to motivate and create awareness around the 90-day skin program that delivers real visible results to our customers.”

The project was created in collaboration with Engine Room Productions and filmed on location at the Robert Mersch Gallery in Rushcutters Bay, which set the perfect scene as the subjects moved around canvassed images of themselves, evoking a myriad of memories and emotions.

Please login with linkedin to comment

mindshare unlocks shopper behaviour thailand

Latest News

The Key To Understanding Your Competitors
  • Opinion

The Key To Understanding Your Competitors

Suzzanne Laidlaw (pictured below) is an internationally accredited business coach, global leader in business planning and author of the new book, “What’s Your Plan?”. In this guest post, Laidlaw argues that examining your competitors might be just as important for post COVID-19 success as examining your own… The industries around you are always changing, new […]

Opinion

by B&T Magazine

B&T Magazine
George Savvides Appointed As SBS Chair
  • Media

George Savvides Appointed As SBS Chair

SBS has appointed George Savvides AM as the new SBS Chair, as announced by the Minister for Communications, Cyber Safety and the Arts for Communications, Paul Fletcher MP, today.  SBS Managing Director, James Taylor; said: “On behalf of the Board and SBS, I’d like to congratulate George on his appointment. Since being appointed as Deputy […]

Tasmanian Paper Rejigs Aussie Map, Moving Victoria Off The Mainland
  • Media

Tasmanian Paper Rejigs Aussie Map, Moving Victoria Off The Mainland

Tasmania’s Hobart-based Mercury has decided to rearrange the Australian map by moving itself onto the mainland and pushing Victoria off. As Victoria’s rise in COVID-19 cases continues, the Tassie newspaper decided to take matters into its own hands and physically banish the state, placing Tasmania between South Australia and NSW instead. Rivalry between Australian states […]

by B&T Magazine

B&T Magazine
QUT Launches Refreshed ‘Real World’ Campaign Via BCM
  • Campaigns

QUT Launches Refreshed ‘Real World’ Campaign Via BCM

QUT’s long-term partner BCM has developed brand and student recruitment campaigns for the university for the past 19 years, featuring real student stories about their QUT experiences and real-world success as graduates. But what makes this year different? To reflect QUT’s vision for 2020, BCM has revisited the ‘classic’ QUT graduate success story formula, but […]

Big Brother & Kargo Team Up In Market-First Branded Takeover Ad
  • Technology

Big Brother & Kargo Team Up In Market-First Branded Takeover Ad

To coincide with the launch of Seven’s Big Brother, creative performance company Kargo has announced the findings of its launch campaign for the program, utilizing the advertising industry’s only mobile, 100% share of voice Branded Takeover solution. Working with a variety of publishers, Channel 7 harnessed Kargo’s Branded Takeover campaign during promotion for the new […]

Stateside Sports Selects Emarsys For CDP Technology
  • Technology

Stateside Sports Selects Emarsys For CDP Technology

Stateside Sports, Australia’s home of United States sports lifestyle, has partnered with Emarsys, the only omnichannel customer engagement platform built to accelerate business outcomes, as it looks to double its customer database and retail presence within the next two years.