Ultraceuticals Launches Biggest Campaign Yet With Real Visible Results
Ultraceuticals Australia released its much anticipated RVR90 video campaign today, aimed at inspiring and offering hope to other skin sufferers. This video showcases two courageous case studies who reveal an honest insight into their skin journey using Ultraceuticals.
The RVR90 program stands for Real Visible Results in just 90 days. This comprehensive program was launched February 1 2016 throughout Australia and NZ in all participating medi spas and clinics that stock Ultraceuticals.
The RVR90 program packs target key concerns: acne, fine lines, loss of firmness and coarse texture and is prescribed by skin technicians to customers for use over the course of three months, in conjunction with skin treatments in order to deliver desired results.
The video campaign gives a peek into the lives of fashion designer, Lisa Kelly 34 who suffered from a skin condition called melasma and make-up artist, Karen Levin 28 who suffered adult acne. It takes viewers on a journey of empathy, hope, confidence and empowerment as the case studies reflect on their road to better skin.
Ultraceuticals PR manager, Adrian De Brock said, “We wanted to create a campaign that inspired viewers, that was relatable, real, but most importantly, honest. Our two case studies, Karen and Lisa were the ideal fit for our campaign, as their lives were literally transformed after using Ultraceuticals skincare.
“This short video aims to motivate and create awareness around the 90-day skin program that delivers real visible results to our customers.”
The project was created in collaboration with Engine Room Productions and filmed on location at the Robert Mersch Gallery in Rushcutters Bay, which set the perfect scene as the subjects moved around canvassed images of themselves, evoking a myriad of memories and emotions.
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