Ultimate Edge Communications Appoints Bassel Rana To Lead Client Acquisition & Account Development

Ultimate Edge Communications Appoints Bassel Rana To Lead Client Acquisition & Account Development

Ultimate Edge Communications has appointed Bassel Rana (feature image) to lead its client acquisition and account development arm.

This appointment is one of many strategic initiatives to bring its unique selling proposition to the marketplace.

Rana joins as the UEC team as senior client success manager, where he will be responsible for the development and amplification of the UEC brand in market, as well as the acquisition and management of new clients, bringing to the team a breadth of experience in media and advertising sales.

Having worked across News Corp Australia, D’Marge and most recently establishing Vicinity Centres retail offerings across NSW, Rana brings a depth of knowledge in strategic partnership development for paid media.

“We wanted someone with initiative and a growth mindset to embrace our uniquely different approach,” said Aleisha McCall, UEC founder and CEO.

McCall added: “We don’t do things like other media agencies and consequently produce different results for our clients. Bassel’s creative approach and relentless attitude that contributed to his elite athletic accomplishments on the world stage will now be instrumental to bringing onboard new offerings to the marketplace we deem to be game-changers.”

Since its inception in 2014, UEC has provided ultimate results to a wide range of Australian high growth brands, including Virgin Active, Paspaley, Under Armour, Mortgage House, Red Balloon, Jeans for Genes and many others.

“We know the marketing, media and advertising space is changing rapidly” explainedMcCall, “we are positioning ourselves to anticipate our existing clients’ future needs and be ready to scale to accommodate any high growth brands that want better results than they are currently getting, possibly even at a lower cost than they are currently paying. Furthermore, we believe this is only going to be even more compelling as we head into an uncertain economic cycle.”


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