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Reading: UK Set To Be First Country Where More Than Half Of Ad Spend Is On Digital
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B&T > Advertising > UK Set To Be First Country Where More Than Half Of Ad Spend Is On Digital
AdvertisingMedia

UK Set To Be First Country Where More Than Half Of Ad Spend Is On Digital

Staff Writers
Published on: 2nd December 2014 at 11:26 AM
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The UK is predicted to become the first country in the world where more than half of all advertising spend goes to digital media – thanks to a national obsession with gadgets, social media and online shopping.

Group M, the worldwide media buying arm of the market services company WPP, has forecast that the total UK ad market will hit £15.7bn in 2015. Within this online spend is forecast to grow 12.7% year-on-year to break the £8bn mark, making the UK the first in which more than £1 in every £2 of ad spend will go on digital media.

The next closest countries likely to reach the milestone are Sweden (47% of total ad spend will be digital), Denmark (43%), Australia (42%) and Norway (40%).

Next year more money will be spent on internet advertising than in traditional media such as newspapers, magazines, TV, cinema, radio, and billboards, posters and buses combined.

Adam Smith, futures director at Group M, said that Britons are gadget-obsessed and advertisers follow such media usage.

Read the full article here.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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