UK Retailer John Lewis Unveils Epic Ad Of School Kids Performing ‘Bohemian Rhapsody’

UK Retailer John Lewis Unveils Epic Ad Of School Kids Performing ‘Bohemian Rhapsody’

Never one for its understated ads, UK retailer John Lewis is back with another beauty that turns the tedium of a kid’s school concert into a rollicking homage to Queen’s Bohemian Rhapsody.

At two-and-a-half minutes, it’s definitely lengthy but equally fantastic all the same.

In a not-so-clever twist, it’s not abundantly clear what the spot’s actually advertising, but is apparently part of a wider marketing campaign to promote the retailer’s JV with grocery chain Waitrose and its rebrand to John Lewis & Partners and Waitrose & Partners.

The ad’s the work of incumbent creative agency Adam & Eve/DDB (you can read B&T’s recent interview with the agency’s Les Binet here) and will run alongside the release of 20th Century Fox’s new Queen biopic Bohemian Rhapsody. Check out the rockin’ fun spot below:

 




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Adam & Eve/DDB Bohemian Rhapsody john lewis

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