Never one for its understated ads, UK retailer John Lewis is back with another beauty that turns the tedium of a kid’s school concert into a rollicking homage to Queen’s Bohemian Rhapsody.
At two-and-a-half minutes, it’s definitely lengthy but equally fantastic all the same.
In a not-so-clever twist, it’s not abundantly clear what the spot’s actually advertising, but is apparently part of a wider marketing campaign to promote the retailer’s JV with grocery chain Waitrose and its rebrand to John Lewis & Partners and Waitrose & Partners.
The ad’s the work of incumbent creative agency Adam & Eve/DDB (you can read B&T’s recent interview with the agency’s Les Binet here) and will run alongside the release of 20th Century Fox’s new Queen biopic Bohemian Rhapsody. Check out the rockin’ fun spot below:
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