B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • WPP
  • AI
  • Anthony Albanese
  • NRL
  • EssenceMediaCom
  • Thinkerbell
  • News Corp
  • Channel 10
  • Spotlight on Sponsors
  • State of Origin
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Ugly’s Ross Berthinussen Resurfaces As 72andSunny Sydney’s Executive Strategy Director
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Ugly’s Ross Berthinussen Resurfaces As 72andSunny Sydney’s Executive Strategy Director
Advertising

Ugly’s Ross Berthinussen Resurfaces As 72andSunny Sydney’s Executive Strategy Director

Staff Writers
Published on: 10th January 2019 at 8:29 AM
Staff Writers
Share
2 Min Read
SHARE

72andSunny Sydney has hired Ross Berthinussen as executive strategy director. Berthinussen will join Chris Kay, president and partner, APAC; Ngaio McCreadie, APAC director of talent and Operations; Micah Walker, executive creative director and Tara Jaijee, APAC business development director in the Sydney office.

Prior to joining 72andSunny, Berthinussen was head of strategy at M&C Saatchi Sydney before opening the now defunct M&C-backed strategic and creative consultancy Ugly in 2016.

Kay commented on the appointment: “Ross is wicked smart, creatively entrepreneurial, and an all-round good human. Having him come on board has been a breath of fresh air in our team, and already we can see the value he brings in both answering the work in front of us, as well as helping unpick where a creative company can iterate, and be unpredictable in its growth into the future.”

Originally from the UK, Berthinussen started his career at Grey London and spent almost a decade at BBH London where he developed strategy across a number of BBH’s global brands, including British Airways, Lynx, KFC, Gordon’s Gin and Mentos.

“I’m absolutely thrilled to be joining 72andSunny. It’s such an awesome team, company and brand. It’s a privilege to be able to help shape what it can mean in Australia,” said Berthinussen.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: 72andSunny, Ross Berthinussen
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

TV Ratings (12/6/2025): 1.4 Million People Viewed The Western Bulldogs Kicking Its Way Into The Top Eight
13/06/2025
WARC Downgrades Global Ad Spend Forecast Amid “Trade Tensions” & Uncertain Tech Market
13/06/2025
Marketers Call For Measurement ‘Parity’ In Video, But One Buyer Warns ‘Be Careful What You Wish For’
13/06/2025
Meta Cracks Down On Nudify Apps & Sues Hong Kong Developer Behind CrushAI
13/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?