72andSunny Sydney has hired Ross Berthinussen as executive strategy director. Berthinussen will join Chris Kay, president and partner, APAC; Ngaio McCreadie, APAC director of talent and Operations; Micah Walker, executive creative director and Tara Jaijee, APAC business development director in the Sydney office.

Prior to joining 72andSunny, Berthinussen was head of strategy at M&C Saatchi Sydney before opening the now defunct M&C-backed strategic and creative consultancy Ugly in 2016.

Kay commented on the appointment: “Ross is wicked smart, creatively entrepreneurial, and an all-round good human. Having him come on board has been a breath of fresh air in our team, and already we can see the value he brings in both answering the work in front of us, as well as helping unpick where a creative company can iterate, and be unpredictable in its growth into the future.”

Originally from the UK, Berthinussen started his career at Grey London and spent almost a decade at BBH London where he developed strategy across a number of BBH’s global brands, including British Airways, Lynx, KFC, Gordon’s Gin and Mentos.

“I’m absolutely thrilled to be joining 72andSunny. It’s such an awesome team, company and brand. It’s a privilege to be able to help shape what it can mean in Australia,” said Berthinussen.