Marketing consultancy Ubiquity Lab has appointed Shaun Polidano to the role of chief digital officer.
Polidano’s (feature image, left) role will see him in charge of leading the business’ growing data and digital offering.
In his former position as digital performance director at Mindshare, Polidano was recognised as a search trailblazer, delivering award-winning insights for brands including Bupa, Ford, Mondelez, BP and General Mills.
His ability to dissect data and customer journeys has previously led to an Australian Effie Award and MFA Grand Prix, as well as seen him recognised as a finalist in the prestigious B&T 30 Under 30 awards.
Since launching in August last year, Ubiquity Lab has disrupted the market with its unique offering and partnered with clients including AustralianSuper, HCF, Soho Flordis International, Breast Cancer Network Australia, Hodges and Vision Australia.
The consultancy is now perfectly placed to advise across all facets of marketing, with Matt’s specialisation in strategy, customer and content paired with and Shaun’s search, performance marketing and analysis expertise.
Ubiquity Lab founder and MD Matt Allison (feature image, right) said Shaun’s rarefied skills will help supercharge their client offering.
“I had the privilege of working with Shaun while at Bupa and he played a huge role helping to establish both the local and global content marketing operations. I can honestly say, he’s the brightest operator in search and digital I’ve seen,” Allison said.
“He brings a unique, data-first approach to solving business and customer problems. When coupled with his analytical mind, you have a seriously powerful solution – he is so smart it’s scary.”
Polidano added: “I’m stoked to be working with Matt again.
“We have a proven track record working together to diagnose what consumers want through a combination of first, second, and thirty party data signals and then building a strategy to drive business growth.
“I’m also incredibly excited to be able to help set the culture and future direction for Ubiquity Lab, while also broadening our capability and client offering to performance and programmatic marketing.”