Uber Snares Former Google Marketer Lucinda Barlow To Lead APAC Marketing

Uber Snares Former Google Marketer Lucinda Barlow To Lead APAC Marketing

Uber has appointed Lucinda Barlow as senior director of marketing, APAc.

Barlow joins the rideshare company from Google, where she led product marketing for YouTube.

Commenting on the appointment, Uber SVP marketing & public affairs Jill Hazelbaker said: “I’m pleased to welcome Lucinda Barlow to the Uber marketing team as the Senior Director of Marketing, APAC, responsible for marketing our products and businesses (excluding Eats) across the Asia Pacific region (Australia & New Zealand, India & South Asia and North Asia).”

“She is uniquely positioned to lead Uber’s Asia Pacific brand, product marketing and reputation efforts, and support the continued growth of a stellar regional team.”

Barlow added: “Uber has had extraordinary impact on the lives and livelihood of millions of people. I’m thrilled to join the APAC team to help bring further mobility, freedom and opportunity in this exciting region.”

Barlow brings over 20 years experience in internet, technology and mobile business across Asia, the US and UK, spending time at BHP, Symbian and two internet startups.

Please login with linkedin to comment


Latest News

AFR Remya Ramesh head of digital experience at Coles for BOSS Young Executive of the Year  Wednesday 16th June 2021 Photo by Eamon Gallagher
  • Media

AFR BOSS Names Winners Of 2021 Boss Young Executives Awards

In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]

QMS Renews Contract With Manboom
  • Marketing

QMS Renews Contract With Manboom

On first inspection, B&T was hoping to bring you some manboobs news here. But as you'll see, it's a girdle-free read.

Marketing strategy on digital mobile platform - cross-device tracking programmatic advertising and multi targeting with laptop and mobile phone gadgets.
  • Technology

Index Exchange And MediaMath Join The Human Collective

HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]

by B&T Magazine

B&T Magazine
SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations
  • Media

SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations

SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]