Two Top Female ECDs Tackle Diversity Beyond Gender With Launch Of RARE Masterclass

Two Top Female ECDs Tackle Diversity Beyond Gender With Launch Of RARE Masterclass
SHARE
THIS



Two of Australia’s leading creative directors, Clemenger BBDO Melbourne’s Stefanie DiGiavincenzo (pictured above, right) and Google’s Tara McKenty (pictured above, left), have today launched a new initiative aimed to combat the lack of diversity in creative departments across the country.

Launching in partnership with D&AD, RARE is a four-day masterclass featuring industry leaders from around the world, aimed at giving creative talent from diverse backgrounds the network and knowledge they need to succeed.

Hosted in Sydney at The Glue Society from 20 to 24 November, the concept for RARE came about based on the recognition that while there’s been a lot of talk about diversity in the creative industry, there’s been little action.

Creative and tech departments are still lacking in diversity of gender, colour, class, preference and perspective, especially at the top.

Being a minority brings about a set of issues that many aren’t equipped to deal with, leading to great talent dropping out of the industry prematurely.

Highlighting the issues that RARE has been designed to address, D&AD chief executive Tim Lindsay recently said: “The general lack of ethnic and demographic diversity in our business and the appalling lack of gender balance at senior levels in agency creative departments is getting worse, not better.

“And as our business becomes more homogenised, whiter, more middle-class and more male we serve our clients less well and produce homogenised thinking and solutions. So, for the future of the business, we all have to do something to put this right.”

The four-day masterclass is designed to combat the challenges that diverse creative talent face in the workplace, by arming them with tangible tips and skills from industry leaders who’ve overcome these challenges over the course of their careers.

The RARE program has been developed in partnership with Berlin School, with the lineup of speakers including BBDO India chairman and chief creative officer, Josy Paul, CEO and chief creative officer of Amusement Park, Jimmy Smith, Apple’s UK Lead on Beats by Dre, Emily Kortlang, and one of the world’s leading female stencil artists, Vexta, among a host of other local and international creative leaders.

Please login with linkedin to comment

Stefanie DiGiavincenzo Tara McKenty

Latest News

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign
  • Campaigns

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign

Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners
  • Campaigns

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners

In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media
  • Advertising

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media

Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy
  • Advertising
  • Campaigns

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy

Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health
  • Marketing
  • Media

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health

Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal
  • Advertising
  • Media

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal

ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]