Twitter’s APAC Boss Departs To Join Murdoch-backed Mobile Ad Start-up

Aliza Knox from Unlockd during her Sydney visit. 
Photography by  Jeremy Piper

Adtech start-up platform Unlockd has announced the appointment of Aliza Knox as its chief operating officer.

Knox joins Unlockd from Twitter, where she was vice president for the Asia-Pacific region for over four years. She also previously held senior executive sales and operational roles at Google and VISA.

Commencing her role with Unlockd tomorrow, Knox will be responsible for overseeing the company’s international expansion and global operations.

Unlockd rewards consumers with value like discounts off mobile phone bills, free additional data or premium entertainment content in exchange for viewing targeted ads and content when unlocking their smartphone.

Matt Berriman, CEO and co-founder of Unlockd, said Knox has an amazing track record of business growth and accomplishments both regionally and globally.

“The team and I are excited about her joining as we expand our business into other verticals like content streaming and geographies including Asia,” he said.

“Her wealth of experience and strong relationships will be an enormous asset as we accelerate growth towards our 2025 mission to give back $500 million in Unlockd value to our consumers.”

Commenting on her appointment, Knox said: “I have always been drawn to businesses with a strong entrepreneurial spirit that are creating value for consumers in unique ways. What is especially appealing about Unlockd is its revolutionary business model where each party in the ecosystem wins, combined with visionary leadership and a strong sense of purpose.

“Given Unlockd’s strong growth pipeline in emerging markets like Asia Pacific, I am confident my skill set will add a lot of value to the business and equally, working in this role will be a rewarding experience for me.”

This appointment shortly follows Unlockd’s recent executive team additions of Jonathan Oliver who joined as global chief creative officer and Matt Von der Muhll as chief revenue officer.

The start-up has already raised more than $20 million from a number of backers, including Lachlan Murdoch and Seven Group CEO Peter Gammell, according to Fairfax, with another capital raising already under way, which is expected to be used to target growth across Asia.

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