Want some quick 140 character wisdom for public relations?

There’s a hashtag trending on Twitter at the moment #PRWisdom with Twitter users weighing in on what makes good PR.

Many may be blindingly obvious, but sometimes it’s worth a quick refresh.

Check out some of the nuggets of PR Wisdom below.

Share 1 #PRWisdom you learnt in your career, let’s crowdsource PR tips that will make r day

— Vikypedia.in (@vikramkharvi) September 6, 2015

#PRWisdom In it’s most simplified version 🙂 pic.twitter.com/6pWNngPfcQ — Ananth V (@AnanthV9) September 7, 2015

If it’s exclusive, it gotta be exclusive. being oversmart will actually do more damage #PRWisdom

— Sandhya Raju (@sandhyatwits) September 7, 2015

Understand the brand/product inside out before pitching to media/ other stakeholders #prwisdom — manu kumar (@gloliter) September 7, 2015

#PRWisdom Data will lead, but the key is in right hypothesis, right questions & right interpretations.

— Nikhil Aboti (@nikhilaboti) September 7, 2015

Define the objective of the activity very clearly and also the performance parameters to avoid issues later on.. #prwisdom — manu kumar (@gloliter) September 7, 2015

pitch only when you are convinced about the story. #PRWisdom

— Sandhya Raju (@sandhyatwits) September 7, 2015

Be a consumer of the things you promote before you promote them. #Prwisdom — S A T Y A (@POETICandFUNNY) September 7, 2015

An updated media list is your bible in PR! #PRWisdom

— Saloni Rishiraj (@SaloniRishiraj) September 7, 2015

Be responsible for what you say, not for what others interpret. #PRWisdom — Rishika (@desi_mulgi) September 7, 2015

#PRWisdom PR is not about what story you want to pitch, its about what story your customers would like to hear.

— Mayuri Saxena (@MayuriValue) September 7, 2015

How much ever you try to be out of the box, sometimes the box is the only thing that defines your job. #PRWisdom — Marwah® (@yashmarwah) September 7, 2015