B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • Agency Scorecards
  • Pinterest
  • Anthony Albanese
  • AFL
  • AI
  • Meta
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Twitter And SBS Partner To Broadcast FIFA Women’s World Cup 2019
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Twitter And SBS Partner To Broadcast FIFA Women’s World Cup 2019
MediaTechnology

Twitter And SBS Partner To Broadcast FIFA Women’s World Cup 2019

Staff Writers
Published on: 14th June 2019 at 10:53 AM
Staff Writers
Share
3 Min Read
SHARE

Twitter and SBS have partnered for the FIFA Women’s World Cup 2019 to provide fans around Australia with a Twitter exclusive live show produced by SBS, and video highlights of the tournament’s biggest moments on location in France.

SBS will live stream #WorldGameLIVE exclusively on Twitter each match day (24 shows, in total) during the tournament.

The show, hosted by David Basheer and Sarah Walsh in France, and Craig Foster and Tracey Holmes in Sydney, features a range of match actions, previews, recaps and the best Twitter highlights.

The series kicked off over the long weekend with 30,000 football fans connecting with the live show post Matildas’ loss to Italy.

In addition to the live show, fans can enjoy near-live video clips from the tournament’s first whistle right through to the final, including key match highlights, interviews with players and coaches, and official press conference clips, via @TheWorldGame on Twitter.

Visa, TAB and Defence Force Australia have all come on board as sponsors for the near-live clips.

“Our partnership with SBS has gone from strength to strength in the past few years, so we’re thrilled to be working with them again around one of the biggest moments in the sporting calendar,” said Twitter Australia head of revenue partnerships Angus Keene.

“The sporting community continues to grow on Twitter and we know Aussie fans are hungry for World Cup content.

“We’re excited to partner with SBS to continue to shine a light on some of Australia’s best female athletes and offer advertisers a new channel to reach a passionate audience when they’re most receptive.”

SBS director of sports Ken Shipp commented: “We’re thrilled to be able to showcase the best of international women’s football to Australian audiences.

“Our partnership with Twitter means we can extend our broadcast experience beyond TV to create exciting experiences for fans.

“We received positive feedback from our partnership with Twitter last year following our men’s World Cup partnership, and know Australians are just as keen for content for this year’s tournament.”

The partnership follows a successful collaboration with SBS last year to broadcast the #WorldGameLIVE show and video highlights around the FIFA World Cup 2018.

Over the month-long tournament, SBS broadcast 23 shows with the live streams reaching 1.5 million views.

#WorldGameLIVE will be available to Twitter users in Australia for free to both logged-in and logged-out users via The World Game Twitter account.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: FIFA Women’s World Cup, SBS, Twitter
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Mindshare & Kaimera Drive Off With MG Media Account After Incumbents Decline To Re-Pitch
18/07/2025
Jake Stringer flying up above his old club.
TV Ratings (17/07/2025): Jake Stringer Puts On A Show Against His Old Side
18/07/2025
Fever Tree Global Creative Account Goes To Pitch
18/07/2025
Where Did The Bookies Go? Rugby League 26 Launches Without Gambling Sponsors
18/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?