Twitter’s first quarter revenues hit $US250m in its second earnings report since becoming a public company late last year, with advertising revenue accounting for 90% of the takings.
Advertising revenue contributed $226m to the revenue, with mobile advertising representing 80%. The number of monthly active mobile users hit 198 million, up 31%.
While ad spend has increased 125% year-on-year for the quarter overall user growth has slowed.
The number of people using the service grew by 25% to 255 million monthly active users, up from 241 million in the last previous quarter.
But the growth is down on the 30% increase Twitter saw in the previous quarter.
Shares in the service, which allows users to share short-messages of 140 characters or less, took a sharp plunge after the announcement was made.
Despite the 9.6% drop in Twitter’s shares to $38.53 in after-hours trading, chief executive Dick Costolo described the first quarter as “very strong”.
“Revenue growth accelerated on a year over year basis fuelled by increased engagement and user growth. We also continue to rapidly increase our reach and scale.”
The number of times Twitter users refresh a Twitter feed, known as ‘timeline views’, increased by 15% in the quarter to hit 157bn. However, the figure is down on the 26% jump timeline views experienced in the final quarter of 2013.
Twitter went public in November 2013. Click here for more.
Please login with linkedin to comment
The Real Media Collective (TRMC), the Australian industry association representing the interests of companies in the paper, print, publishing/media and related distribution sectors across Australia, has challenged Coles Supermarkets for using the environment as a reason in its announcement today outlining its plans to cease sending catalogues to Australian homes from September. In the announcement, […]
Network 10 is set to undergo a massive restructure, leaving a number of high-profile journalists out of a job, including Kerri-Anne Kennerley, Natarsha Belling and Tim Bailey, B&T understands. As first reported on The Sydney Morning Herald, the restructure was announced to staff on Tuesday. As part of the restructuring, the presentation of the weekday […]
Alcohol & Drug Foundation (ADF) has launched a new national health campaign with Campaign Edge aiming to tackle COVID-19 drinking. Funded by the Australian Government, Break the Habit reveals that it takes only around 66 days to form a habit – roughly the same amount of time many Australians spent in lockdown. It’s a fact most Aussies are […]
Paul Roach (pictured below) is a business strategist and coach who has worked with hundreds of SMEs across many industries to supercharge their cashflow. Roach is also author of the book Smarter Business Stronger Cashflow. In this guest post, Roach gives his top tips when the cash taps start to be turned off… Cashflow is like […]
Sydney and Melbourne based PR, Talent & Digital agency One Daydream has extended its client portfolio to include alcohol. The category expansion comes as One Daydream joins the agency roster of Pernod Ricard, working on a project basis to manage strategic PR and digital campaigns. The global drinks group boasts one of the most comprehensive and prestigious […]
Commtract today expanded its marketing, advertising and digital offering in response to a growing number of CEOs outsourcing to ‘gig-workers’ amid COVID-19. According to new research, 40 per cent of Australian CEOs are planning on outsourcing to freelancers in the contingent workforce. Commtract, which launched in 2016, has more than 4,000 communications experts on its platform, and has already placed over 800 roles. […]