This new initiative seems to represent a shift in strategy for Twitter.
So far, Twitter’s advertising team has concentrated on sponsored tweets and variants thereof that appear on Twitter.com and the company’s mobile apps.
But as the Wall Street Journal reports, Twitter is looking at a new place to put its ads: other websites.
The Journal says Twitter plans to “sell ads within streams of tweets on other publishers’ apps and websites.” The idea, according to The Journal, is to “make money from the millions of people who see tweets all over the Web but don’t actually use Twitter.”
Twitter, which announced its plans during a presentation this past week at CES, would share a portion of the revenue generated from the ads with the participating sites, according to the report.