Twitter is expanding its Twitter Blue subscription offering in Australia – giving members access to more features, content, and ways to participate in the conversation!
Twitter Blue launched in Australia, alongside Canada, in June as the first and test market for the brand new concept for Twitter. Aussies played a huge role in shaping the product for the rest of the world. As of today, Twitter Blue will be available in both the US and New Zealand markets too.
From its initial launch, Twitter learned that our Aussie subscribers loved many of the features we brought to market including Undo Tweet and tailoring their Twitter experience but we also learnt they want even more customisation and exclusive first looks.
Here’s a summary of the new and existing features:
• Ad-free reading experience – when users visit US-based news sites from Twitter.
• Twitter Blue Labs – early access to new features before anyone else. This will update continuously. Currently being tested are:
• Longer video uploads – upload videos of up to 10-minutes (as opposed to only two minutes for non-subscribers)
• Pinned conversations – users can pin their favourite conversations to the top of their DMs
• Custom navigation – subscribers have the ability to customise what appears in their navigation bar
• Support a thriving free press – a portion of the revenue from Twitter Blue subscription fees goes directly to publishers they read in the Twitter network
Existing Twitter Blue features:
• Undo Tweet – subscribers can preview and perfect Tweets before they are sent
• Reader – turns long threads into a more noise-free experience
• Top articles – easily see the most-shared articles in their network over the last 24 hours, so they can immediately see what’s important in their community
• Customisable profile – exclusive app icons, colourful themes and Bookmark Folders
Angus Keene, acting managing director at Twitter Australia commented: “As one of the first countries to have Twitter Blue, Australia has been instrumental in shaping the Twitter Blue experience. Since launch, we have seen more Aussie users customise and tailor their experience on Twitter, and leverage the undo Tweet functionality. Thanks to our user’s feedback, we’ve been able to build an even bigger and better subscription model, including ad-free reading, the ability to view the most-shared articles in their networks and even more customisable options.
“My personal favourite from today’s update has to be Twitter Labs. Users will now get early access to new features before anyone else, with these features changing regularly depending on what we’re testing. For now, users have the ability to pin conversations to the top of DMs and trial longer video uploads.
“We’re looking forward to receiving more feedback from our Aussie users as we listen, learn, and build out even more Twitter Blue features and tools over the coming months,” Keene said.
