Twitter CMO Departs As Musk Clears House

Twitter CMO Departs As Musk Clears House

Leslie Berland, Twitter’s chief marketing officer, has departed the company after more than a decade, following Elon Musk’s takeover.

Jean-Philippe Maheu, the vice president of global client solutions, is also exiting San Francisco-based Twitter. Neither departure has been confirmed by the company, as yet, but sources familiar with the matter have told Bloomberg that it is “unclear” whether they left voluntarily or were fired.

Maheu was seen being escorted out of the company’s offices, one of the people said.

Berland was the executive who gave Musk his first tour of the office as his $44 billion deal was finalized last week.

Berland and Maheu did not immediately respond to requests for comment.

Musk has been clearing house at Twitter, firing a range of executives. CEO Parag Agrawal and finance chief Ned Segal were among the first to go. He also has been firing managers working on product development.

Sarah Personette, the company’s chief customer officer, said she resigned on Friday and her work access to Twitter was officially cut off on Monday night. Employees are preparing for further layoffs as Musk plans to drastically cut headcount.

Berland tweeted a single blue love heart earlier today.

Both execs retweeted Yoel Roth, Twitter’s head of safety & integrity, after he discussed the surge of hate speech on the platform following Musk’s takeover.




Please login with linkedin to comment

Elon Musk Twitter

Latest News

Mastering the balance beam: Finding cut through via experiences and exposure in sport
  • Opinion

Mastering the balance beam: Finding cut through via experiences and exposure in sport

From the hallowed turf of the MCG to every local suburban club around Australia, we’re a nation famed for our fervent love of sports. Sport in Australia is also becoming the last bastion of immediate mass reach entertainment, argues Starcom’s Roger Linttzeris (pictured above). Australian’s have a greater level of access to sport than ever […]

Sunday Gravy Welcomes Ego Pharmaceuticals To The Table
  • Advertising

Sunday Gravy Welcomes Ego Pharmaceuticals To The Table

Following a competitive pitch, Ego Pharmaceuticals has moved its business to Sunday Gravy. Ego produces over 150 different products, including well-known brands such as QV Skincare, SunSense Sunscreen, Aqium Hand Sanitiser, Elucent, MOOV, and Azclear. “We were looking for a creative agency partner that was just as passionate about long-term brand building and collaboration as […]

Unveiling Distinct Channel Opportunities: Insights From Dash Hudson’s Cross-Channel Social Media Benchmark Reports
  • Partner Content

Unveiling Distinct Channel Opportunities: Insights From Dash Hudson’s Cross-Channel Social Media Benchmark Reports

The rise of algorithmic content has changed social media, shifting feeds from social-driven to entertainment-driven. Short-form video now accounts for 38 per cent of social content on Instagram, and its dominance continues to grow. Community-building and curated content from creators have come to the forefront of marketers’ strategies, and at the same time, social commerce […]

Partner Content

by B&T Magazine

B&T Magazine