B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • AFL
  • Federal Election
  • Pinterest
  • AI
  • NRL
  • News Corp
  • Cairns Hatchlings
  • Married At First Sight
  • Channel 10
  • oOh!Media
  • Anthony Albanese
  • WPP
  • Thinkerbell
  • ARN
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Twitter Celebrates 10 Years Of The #hashtag
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Twitter Celebrates 10 Years Of The #hashtag
Media

Twitter Celebrates 10 Years Of The #hashtag

Staff Writers
Published on: 23rd August 2017 at 2:00 PM
Staff Writers
Share
3 Min Read
SHARE

On 23 August, 2007, the #hashtag was born on Twitter. That’s right, the stalwart of our internet culture, one of the most widely used and recognised symbols in the world, was invented almost by accident.

Ten years ago, Chris Messina tweeted #barcamp, the first time a hashtag was used to bring a group together.

Chris Messina''s #hashtag tweet

Since then, you might say it’s caught on:

  • Globally, an average of 125 million hashtags are shared every day on Twitter.
  • The most tweeted hashtag in 2007 was used around 9,000 times. The most-used hashtag so far in 2017 was used over 300 million times.

Suzy Nicoletti, managing director of Twitter Australia, said: “When anything happens in the world, it happens on Twitter, and the hashtag is a perfect example of this.

“The hashtag changed everything. Over the past 10 years, it has become one of the most widely recognised and used symbols in the world. It created new ways to communicate, to share, and to build communities.

“When you look at some of Australia’s top Twitter hashtags, you’ve got everything from social movements like #illridewithyou, to passionate fans of #5SOS, iconic sporting events like the #MelbourneCup and the ever-trending #auspol.

“It’s a mix that speaks to our unique culture, sense of identity and sense of humour. It’s #whatshappening.”

Here are some of the top facts about hashtags in Australia:

  • We’ve tweeted almost half a billion times with hashtags showing the love for homegrown boy band 5 Seconds of Summer (Yes, just under half a billion.)
  • Aussie political junkies have used the #Auspol hashtag 3.5 million times.

And around the world?

  • The most tweeted TV show hashtag of all time is #TheWalkingDead
  • The most tweeted about movie hashtag of all time is #StarWars.
  • The most tweeted gaming hashtag of all time is トレクル (TreCru/Treasure Cruise), with over 269 million uses of the hashtag.

Twitter users can join the celebration today by Tweeting with #hashtag10 from 2pm AEST on 23 August. Using #hashtag10 will activate a 24-hour custom emoji to celebrate the 10th birthday of the hashtag.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: News Agency, Social Media
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Bunnings stock photo
PHD Melbourne Nails Bunnings’ Media Account
23/05/2025
OMD’s DJ Sometimes Wholesome Wins Inaugural Club Unltd. Final
23/05/2025
TV Ratings (22/05/2025): Top Of The Table Dogs Toppled By The Dolphins In Treacherous Conditions
23/05/2025
Toothpaste Brand White Glo Admonished Over ‘Make The White Choice’ Ad
23/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?