Social media giant Twitter has no intention of reducing its focus on video this year – in fact, it wants to double the amount of video content on the platform.
Speaking to B&T, Twitter Australia managing director Suzy Nicoletti (pictured above) said live streaming is going to be of particular importance.
“What we’ve found is Australians really love video, they love premium content, and they love live streaming,” she said.
“One of the bigger changes we’ve seen is a lot of content providers are now coming to us, and we’ve been able to allow a number of really great integrations, even in the last few weeks of 2018.”
Once of those integrations involves the Sydney Gay & Lesbian Mardi Gras and SBS, with Twitter set to live stream the iconic event’s 40th anniversary to a global audience.
Furthermore, Twitter has just announced a partnership with Surfing NSW to live stream the very first Vissla Sydney Surf Pro in February and March.
“We’re in a lot of talks with more niche partners, and I think we’re going to see a more diverse selection of content coming to the platform,” Nicoletti said.
“The other thing you’re going to start to see is more immersive work with our partners.
“For us, it’s really about being the best at live [streaming]. We see the appetite for video and for live growing from both a consumer and brand standpoint, and that’s where we see our growth headed.”
Nicoletti’s comments come after Twitter reported its first quarterly profit since it listed as a public company in 2013, with the platform’s ad revenue up 1 per cent in the three months to 31 December 2017.
“Getting to [quarterly] profitability for the first time was obviously amazing,” she said. “It shows a lot of resilience… it was a good milestone.”
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