Twitter Australia’s MD Reveals Plan To “Double Down” On Video In 2018

Twitter Australia’s MD Reveals Plan To “Double Down” On Video In 2018
SHARE
THIS



Social media giant Twitter has no intention of reducing its focus on video this year – in fact, it wants to double the amount of video content on the platform.

Speaking to B&T, Twitter Australia managing director Suzy Nicoletti (pictured above) said live streaming is going to be of particular importance.

“What we’ve found is Australians really love video, they love premium content, and they love live streaming,” she said.

“One of the bigger changes we’ve seen is a lot of content providers are now coming to us, and we’ve been able to allow a number of really great integrations, even in the last few weeks of 2018.”

Once of those integrations involves the Sydney Gay & Lesbian Mardi Gras and SBS, with Twitter set to live stream the iconic event’s 40th anniversary to a global audience.

Furthermore, Twitter has just announced a partnership with Surfing NSW to live stream the very first Vissla Sydney Surf Pro in February and March.

“We’re in a lot of talks with more niche partners, and I think we’re going to see a more diverse selection of content coming to the platform,” Nicoletti said.

“The other thing you’re going to start to see is more immersive work with our partners.

“For us, it’s really about being the best at live [streaming]. We see the appetite for video and for live growing from both a consumer and brand standpoint, and that’s where we see our growth headed.”

Nicoletti’s comments come after Twitter reported its first quarterly profit since it listed as a public company in 2013, with the platform’s ad revenue up 1 per cent in the three months to 31 December 2017.

“Getting to [quarterly] profitability for the first time was obviously amazing,” she said. “It shows a lot of resilience… it was a good milestone.”

Please login with linkedin to comment

Suzy Nicoletti Twitter twitter australia

Latest News

Simone Biles Makes History… Becoming The First Olympian With Their Own Emoji
  • Technology

Simone Biles Makes History… Becoming The First Olympian With Their Own Emoji

If you’ve been watching the Olympics these past few days, chances are you’ve probably come across the talent that is US gymnast Simone Biles. Biles has encapsulated viewers with her athletic jumps, flips and all-around gymnastic genius. As a result, Biles has also dominated social media feeds, with fans pouring out their admiration for the […]

by B&T Magazine

B&T Magazine
Australian Study Finds Guidelines Are Needed For Vaping On TikTok
  • Media
  • Technology

Australian Study Finds Guidelines Are Needed For Vaping On TikTok

A study conducted by the University of Queensland has claimed that the social media app TikTok needs to create regulations around vaping. Researchers at the University of Queensland analysed and evaluated the content of over 800, of TikToks most viewed vaping videos. Collectively the TikToks amassed over one billion views.  The study found that 63 […]

ESPN Secures Landmark Deal With NBL
  • Media

ESPN Secures Landmark Deal With NBL

ESPN and the National Basketball League have extended their broadcast partnership for a further three seasons as part of an expanded television rights package. ESPN and the National Basketball League announce a new expanded agreement that will run for three seasons, until the end of the 2023/24 NBL season. The landmark broadcast deal comes with […]

Workit Spaces Launches Aussie First ‘Beyond The Store’ Web Series
  • Marketing

Workit Spaces Launches Aussie First ‘Beyond The Store’ Web Series

Sydney-based co-working startup, Workit Spaces, announced today the launch of ‘Beyond The Store’, a six-part web series to uncover the smarts and passion behind successful Australian eCommerce businesses. Workit Spaces has gone where no other coworking hub has gone before, by investing over $100,000 to tell the stories of six Australian eCommerce businesses and how […]

Semi Permanent Sydney Announces New Dates For 2021 Festival
  • Marketing

Semi Permanent Sydney Announces New Dates For 2021 Festival

In light of the prolonged lockdown occurring throughout New South Wales, Semi Permanent Sydney has announced new dates for this year’s festival. It will now take place between 17-19 November 2021 at Carriageworks. “Our mission, always, is to craft the best and most valuable experience for both our speakers and audience, and to ensure the […]

Acast Adds New Brand Suitability Controls For Advertisers Via Comscore
  • Advertising
  • Media

Acast Adds New Brand Suitability Controls For Advertisers Via Comscore

Acast, the independent power source of podcasting has teamed up with Comscore to provide brand suitability controls for brands advertising through the Acast Marketplace. This new innovation is part of a global partnership with Comscore, and will be available to all advertisers working with Acast Australia and New Zealand. The brand suitability solutions offered by […]

Hootsuite Appoints Maggie Lower As Chief Marketing Officer
  • Marketing
  • Media

Hootsuite Appoints Maggie Lower As Chief Marketing Officer

Social media management solutions company Hootsuite, has announced that Maggie Lower has joined the company as chief marketing officer. Lower will own the brand’s overall global strategy, demand generation, communications, and events. Prior to joining Hootsuite, Lower was the global chief marketing officer at Cision, the first chief marketing officer at TrueBlue, and has held […]