B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • AI
  • News Corp
  • Married At First Sight
  • NRL
  • Cairns Hatchlings
  • Channel 10
  • Anthony Albanese
  • oOh!Media
  • WPP
  • Special
  • Thinkerbell
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Twitter Announces Rebrand (But The Bird Lives On!)
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Twitter Announces Rebrand (But The Bird Lives On!)
Media

Twitter Announces Rebrand (But The Bird Lives On!)

Staff Writers
Published on: 29th January 2021 at 10:03 AM
Staff Writers
Share
2 Min Read
SHARE

Twitter has tweaked its iconic branding, giving a nod to the social media platform’s imperfections.

The new branding now includes new textures, pixels, movement and memes added to Twitter’s iconic bird logo, which remains front and center.

Company CMO Leslie Berland said Twitter’s branding was all about reflecting the users that populate it.

The conversations on Twitter are messy and complex, intense and inspiring, hilarious and ridiculous, weird and ugly, shocking and beautiful, disturbing and moving. They’re raw and they’re real. pic.twitter.com/9Q05SymB6s

— Leslie Berland (@leslieberland) January 27, 2021

“The conversations on Twitter are messy and complex, intense and inspiring, hilarious and ridiculous, weird and ugly, shocking and beautiful, disturbing and moving. They’re raw and they’re real,” Berland said.

“We felt the brand expression we launched 5 years ago didn’t fully reflect the complexity, fluidity and power of the conversations today. So the team embarked on a unique challenge: to build a creative system for an iconic brand that’s complex and imperfect, by design.

“As always, we started with Tweets at the center. We then tore stuff apart and layered over again. We threw paint on photos, ripped posters, scratched out words, and faded images. We added textures and pixels, movement and memes.

We felt the brand expression we launched 5 years ago didn't fully reflect the complexity, fluidity and power of the conversations today.

So the team embarked on a unique challenge: to build a creative system for an iconic brand that’s complex and imperfect, by design. pic.twitter.com/CZ6KY3cNqw

— Leslie Berland (@leslieberland) January 27, 2021

The rebrand will also see the introduction of ‘Chirp’ a new typography “that’s flexible and expressive, bold, agile and fun”.

The branding will be included in videos and posters, presentations, GIFs and banners. Berland also hinted that it will be added to Twitter’s products in the coming months.

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Twitter
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Emboldened, Emotional & Inspired – Cairns Crocodiles Masterclass, Presented By News Australia, Tug The Heartstrings
16/05/2025
TV Ratings (15/05/2025): Women’s State Of Origin Game 2 Pulls Nearly Twice The Viewers Of AFL Clash
16/05/2025
Nine Hails “A Great Day For Investigative Journalism” As Ben Roberts-Smith Loses Defamation Appeal
16/05/2025
Keep Left Updates Earned Media Impact Score Platform
16/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?