Twitter has tweaked its iconic branding, giving a nod to the social media platform’s imperfections.
The new branding now includes new textures, pixels, movement and memes added to Twitter’s iconic bird logo, which remains front and center.
Company CMO Leslie Berland said Twitter’s branding was all about reflecting the users that populate it.
The conversations on Twitter are messy and complex, intense and inspiring, hilarious and ridiculous, weird and ugly, shocking and beautiful, disturbing and moving. They’re raw and they’re real. pic.twitter.com/9Q05SymB6s
— Leslie Berland (@leslieberland) January 27, 2021
“The conversations on Twitter are messy and complex, intense and inspiring, hilarious and ridiculous, weird and ugly, shocking and beautiful, disturbing and moving. They’re raw and they’re real,” Berland said.
“We felt the brand expression we launched 5 years ago didn’t fully reflect the complexity, fluidity and power of the conversations today. So the team embarked on a unique challenge: to build a creative system for an iconic brand that’s complex and imperfect, by design.
“As always, we started with Tweets at the center. We then tore stuff apart and layered over again. We threw paint on photos, ripped posters, scratched out words, and faded images. We added textures and pixels, movement and memes.
We felt the brand expression we launched 5 years ago didn't fully reflect the complexity, fluidity and power of the conversations today.
So the team embarked on a unique challenge: to build a creative system for an iconic brand that’s complex and imperfect, by design. pic.twitter.com/CZ6KY3cNqw
— Leslie Berland (@leslieberland) January 27, 2021
The rebrand will also see the introduction of ‘Chirp’ a new typography “that’s flexible and expressive, bold, agile and fun”.
The branding will be included in videos and posters, presentations, GIFs and banners. Berland also hinted that it will be added to Twitter’s products in the coming months.
