Twitter has acquired a Palo Alto-based startup that has been developing social apps like Frenzy and WYD, Yes Inc. The CEO of Yes, Keith Coleman has also become Twitter’s new VP of Product.
Yes was started by Coleman, he worked at Google for over a decade and led product management for Gmail. Yes develops apps that would connect people both in real life and from afar.
Frenzy app offers a way to make quick plans with friends, WZD app is a blend Facebook and Snapchat that lets you share what you’re doing with friends by posting photos and videos layered with emojis and text.
The announcement was made (surprise) over Twitter:
Couldn’t be more pleased to welcome @kcoleman as VP of Product. He and his team are great additions to Twitter. Welcome onboard!
— Adam Messinger (@adam_messinger) December 1, 2016
I’m excited to announce our team is joining Twitter. Can’t wait to work with @jack, @adam_messinger & team! First day is Monday – let’s go!
— Keith Coleman (@kcoleman) December 1, 2016
Thanks to the Yes Team and all our users who made the last 2 years an awesome adventure ? https://t.co/GqwJLV3b2X
— Keith Coleman (@kcoleman) December 1, 2016
PRESS RELEASE
When we came together to form Yes, we set out to build products to bring people closer to one another. From Frenzy, which brought friends together in real life, to WYD, which has made so many of us feel closer to our more remote friends and family, it has been awesome to be able to brighten our users’ days, every day. And to all of our users who have helped shape our apps via feedback and suggestions: thank you! It has been an amazing journey together.
Today, we’re excited to announce a new chapter in the journey: Yes will be joining Twitter! Our team has always admired Twitter, a product that brings the whole world closer. From elections to revolutions, olympics to arts, it connects people across the globe around the events that are happening right now. Twitter also speaks to our love of working at a global scale. Prior to forming Yes, our team spent their careers building products like Gmail, Android, PayPal and others that serve hundreds of millions of people, and we’re excited to bring our efforts to connecting the world at a huge scale.
What does this mean for our apps? In the coming weeks, we’ll be shutting down our apps so that we can focus entirely on our new efforts. We are sad to see them go, but excited about the future ?. Thank you to all of you who have loved them as much as we have and contributed along the way!
❤??,
— The Yes Team
