Twitch Snares Spotify’s Sunita Kaur As First-Ever APAC MD

Twitch Snares Spotify’s Sunita Kaur As First-Ever APAC MD

Global streaming platform Twitch has announced Sunita Kaur as the company’s first APAC managing director.

Kaur joins Twitch from Spotify, where she was managing director of Southeast Asia and then VP of revenue in APAC over a six-year period.

“Asia is a burgeoning region for user-generated live content and gaming, and we are excited to deepen our investments with Sunita’s hire” said Twitch COO Sara Clemens.

“Sunita’s 20 years of experience in digital advertising and online services and communities that serve content creators in APAC make her the perfect leader for Twitch’s business in the region.”

Kaur will be based out of Twitch’s Singapore office and will oversee operations across Asia, Australia, and New Zealand.

“Twitch is proof that entertainment and media consumption habits around the world, including in APAC, have foundationally changed,” said Kaur.

“Young consumers in APAC are cutting the cord and are influenced by social media where the audience expects to play a part in entertainment they watch. This means the unique Twitch entertainment experience, one that fosters collaboration and community between content creator and audience, can support this consumer-led revolution of how content is delivered.”

Twitch has been slowly building its APAC presence in recent times since beginning local activities in 2014.

In November last year, the company announced Steve Ford as VP of APAC sales, to be based in Sydney.

Twitch has 15 million average daily visitors worldwide and already has a wide range of advertising partners and was acquired by Amazon for $US970 million in 2014.

 




Please login with linkedin to comment

Spotify Twitch

Latest News

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create
  • Media

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create

At its first international Canva Create event in Los Angeles today, Canva, the world’s only all-in-one visual communication platform, accelerated its focus on the enterprise, debuting the platform’s biggest overhaul in a decade alongside a range of new workplace products and services poised to redefine the way millions of people work. Lead image: Canva Founders […]

Cashrewards: A Decade Strong!
  • Partner Content

Cashrewards: A Decade Strong!

Cashrewards' CEO muses on the company's 10 year anniversary. Still refusing to answer questions about a possible party.

Partner Content

by B&T Magazine

B&T Magazine
Network 10 Axes Gladiators
  • Media

Network 10 Axes Gladiators

Alas, 10's Gladiators has gone as quickly as it came. Should make for a very wild garage sale, however.