White label music company Tuned Global has appointed three executives with extensive experience for leading brands in both the music industry and digital marketing sector, to help drive its transformation to a global player.

The new talent has been sought to drive the firm to achieve its ambitious growth targets in existing markets in Australia, New Zealand, Southeast Asia and U.S.A.

Tuned Global’s successful recruitment drive has attracted some highly respected talent from Australia, France and the Philippines for key roles in client management, business development and marketing, all based at its Sydney offices.

Tuned Global develops highly disruptive music apps that provide extraordinary value to brands and consumers alike. The company uses the #PowerOfMusic to deliver engaging content delivering immediacy and personality to consumers, while providing valuable data analytics and business insights to brands. The firm successfully secured a $5.1 million investment from Australian venture capital firm, Exto Partners in July.

To boost its client management capabilities, Spiro Arkoudis has joined the company as a senior account manager from former client, Samsung Electronics Australia. As the applications partner and content manager, he was responsible for Samsung’s Milk Music Services and worked previously with Tuned Global to launch Samsung’s Music Hub.

Arkoudis has also contributed to the success of numerous music and technology start-ups that became acquisition targets for major corporations. He was the ANZ country manager for Musiwave, a leading mobile entertainment content provider that Microsoft acquired. Prior to that, he worked for an iconic independent Australian label, Festival Mushroom Records, which Warner Music acquired.

This extensive music industry experience has allowed Spiro to garner a thorough understanding of various businesses, licensing and revenue models required to ensure customers’ needs, strategies and expectations are delivered.

Virginie Chelles has been appointed as head of marketing. She came to Tuned Global from a top ten digital agency in France, called Tequilarapido, where she was head of the social media and digital marketing department. She created that department from scratch and under her leadership; the team generated a one million Euro portfolio in its first year working with prestigious brands including Kia Motors, Orange and Jim Beam. Prior to that role, she was head of the consulting and sales division in the same agency, where she led campaigns for Total, L’Oreal and BNP Paribas. With her deep understanding of the digital landscape, Chelles is an expert in using creative and strategic digital solutions to achieve business goals and build brand awareness.

Katrina Lopez has joined Tuned Global’s marketing team with a strong technology and professional services background, having worked for industry leaders such as Google, Microsoft, Trend Micro and KPMG in their Manila offices. Coming from a company culture of innovation, she is adept at combining data analytics and innovative thinking to drive high-performance marketing campaigns.

“We’ve really strengthened our leadership team at Tuned Global with these four key appointments, and we’re confident that they will enable us to build deeper relationships, focusing specifically on enhancing our offerings to position both our advertising partners and customers for success. Our growing team is focusing on forming new brand partnerships, developing innovative and creative brand solutions and the optimum licensing models, in order to deliver exceptional outcomes,” said Con Raso, managing director, Tuned Global.

Tuned Global has worked with major blue-chip brands to deliver digital music solutions, including McDonalds, Coca Cola, Samsung, Virgin Mobile, JB Hi-Fi and L’Oreal.