Tuned Global Integrates Triton Digital’s Audio Ad Tech
Tuned Global, an Australian white label digital music provider, has announced a partnership with Triton Digital, a leading technology provider for the audio industry.
Through this partnership, Tuned Global will integrate Triton’s audio advertising technology to provide premium targeted audio ads in its white label digital music apps for its customer base in Australia, New Zealand, Southeast Asia and USA.
Tuned Global sought a leader in digital audio ad technology with extensive experience in mobile that would offer users relevant ads that are less intrusive and delivered in an intelligent way.
According to Con Raso, managing director at Tuned Global, the company was looking to maintain its position as a mobile-first company that delivers a great user experience, while providing optimum ad performance and consumer insights, which in return offers a high ROI for its clients.
“We want to get closer to what the consumer wants, so rather than offering broad advertising we will be offering premium targeted ads using Triton’s sophisticated technology. Our solution offers higher user engagement by grabbing the consumer’s attention with relevant content using contextual data, rather than overwhelming them with invasive audio advertising,” said Raso.
Triton’s platform offers up to 50 demographical and geographical targeting criteria to find the best audience for each campaign and then delivers contextual ad content that is useful and relevant to specific consumers. It will enable Tuned Global to optimise the performance of its campaigns, filtering by audience preferences, interests and devices, as well as footprint and location.
The combination of this accurate location data, integrated with geo-fencing and demographic context from consumers’ mobile devices will enable Tuned Global to identify the interests, activities, shopping patterns and mobile behaviour of its target audiences at any given time and place, so that it can anticipate the right content to share at the most convenient and relevant time within its mobile music apps.
Tuned Global plans to sell the ad inventory of its clients directly to brands, which will be both audio and video ads as well as sponsored stations. The firm will also use Triton’s programmatic audio advertising platform, which is a market place where advertisers can push their ad campaigns and Tuned Global’s clients can integrate this ad content using rules they have set up to ensure the content is relevant.
“A highly engaged audience means more ad impressions to serve, and a highly segmented audience is an opportunity to drive higher ROI with premium targeted advertising for the brands we work with,” commented Raso.
The audio advertising market is highly fragmented and buyers and sellers suffer from a lack of standardisation and limited options for connecting audiences and advertisers with relevant and contextual content.
“We are pleased to provide Tuned Global with the technology necessary to provide a best-in-class ad solution and an unbeatable listening experience across their mobile music apps,” said Benjamin Masse, SVP/GM of Advertising at Triton Digital. “We are thrilled to include their audio inventory in our exchange, helping advertisers to connect with their target audiences in meaningful and significant ways.”
Currently a dominant player in the USA and North American markets, Triton Digital is using this opportunity to break into both the Australian and South East Asian markets, where Tuned Global is established as a leading B2B provider of white label digital music solutions. Triton is particularly interested in Tuned Global’s recent move into the Indonesian market, with its Asian headquarters having recently been opened in Jakarta.
“We only want to offer our users, customers and our advertising partners what’s best in market. Integrating Triton’s most optimum audio ad technology into our music apps guarantees that we deliver mobile solution that gives the most desirable results for all concerned parties,” concluded Raso.
Please login with linkedin to comment
Latest News
The Mars Agency Announces Latest Findings Of Retail Media Report Card
The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]
‘It’s The Lesser Of Two Evils’ – NRL Eyes US Betting Market As Aussie Regulators Circle
US betting firms will be delighted by the circa 50,000 Americans who could soon watch the NRL on their favourite app.
A-League In Deep Discussions With New Partner To Keep Games On TV After Production Company Enters Administration
The A-League's insatiable appetite for scoring own goals continues.
TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]
Is The Australian Music Industry In Trouble? Inquiry Launched Following Splendour Cancellation
Earlier this week, an inquiry was launched into the challenges and opportunities currently facing the Australian live music industry in the wake of multiple festival cancellations. On 25 March 2024, the Minister for the Arts, the Hon. Tony Burke MP, asked the Committee on Communications and the Arts to inquire into and report on the […]
Liana Dubois, Leandro Perez, Aimee Buchanan & More Gather For Inaugural Compadres Leadership Event
Didn't get the invite? Perhaps you're not as important as you thought.
Cathay Captures The Unforgettable Thrill Of Cathay/HSBC Hong Kong Rugby Sevens, Via Publicis
Nobody does rugby like Hong Kong, apparently. Certainly nobody does it as badly as Australia.
Cocogun Nabs Christine Watts, Kirsty Reynolds & Shev Tan Bolstering Management & Creative Teams
Cocogun bolsters its team with new hires. Committed to purchasing a bigger sofa, too.
The Media Store’s Jacquie Alley & Sam Cousins Take The Plunge With Pro-Bono Work For Cure Cancer
B&T chats with The Media Store bosses about their great pro-bono work and sponsored swim.
Hawke’s Brewing Co. Taps Rocket Comms For PR Agency Following Competitive Pitch
We're expecting Rocket Comms productivity to crash in spectacular fashion following this win.
Spotlight On Sponsors: Patties Serves Up A Taste Of Home For Olympians & South Sydney Rabbitohs Recommit To Gambling Reform
While the Rabbitohs commits to gambling reform, B&T reckons the team should commit to a decent auto sponsor.
Google: “Inevitable” That Bad Actors Will Abuse Ads Platform As Advertiser Account Suspensions Double
Google maintains it's simply impossible for it to entirely stop bad people placing & paying for ads using its service.
Quantcast Expands APAC Sales Team With Appointment Of News Corp Account Manager
No pressure at all when you are appointed as a client success manager.
Publicis Sapient Tests Microsoft-Powered Gen AI Search Tool With Homes & Villas By Marriott Bonvoy
Given Gen AI's record for mangling stuff, B&T cannot see the problem with letting it decide your next holiday digs.
Volkswagen & DDB Group’s “Roo Badge” To Reduce Kangaroo Related Road Collisions
Watch out for RooBadge as Cannes Lions' most debated campaign this year.
Twilio Launches Unified Profiles & Agent Copilot Features To Boost Productivity & Engagement
Agent Copilot sounds like James Bond's less interesting cousin.
Reebok & Honda Among New Clients For onetwo agency
OneTwo finally lives up to its name with this double billing.
Ogilvy Report: Throw Out The Social Strategy Rule Book, The Rules Of The Past No Longer Apply
B&T was puzzled that all 'influencers' aren't, effectively, 'virtual', but here we are.
WhiteGREY & AKQA Merge In Australia, Lee Simpson Departs
Fortunately, the combined agencies aren't opting for a trite portmanteau for the new name.
Splendour In The Grass 2024 Music Festival Cancelled!
Music fans all over the country reportedly relieved they can pack away their rain coats and gumboots for another year.
TV Ratings (26/03/2024): “Fairy Bread, F***ing Disgusting”: Gordon Ramsay Slams Aussie Food In Food Stars Launch
Ramsay not one for mincing his words, even when it comes to minced meat pies.
Paramount+ International Boss Doubles Down On Aussie Content, Says Ad-Tier will Grow Audiences And Revenue
Good news as Paramount will not be binning I’m A Celebrity for re-runs of Frasier.
Brent Smart: Telstra Pushing For 50-50 Brand-Performance Split But Warns Numbers ‘Won’t Look Great’ Initially
The old brand vs performance debate continues. But here, Brent is firmly sitting on the fence.
Crowded House, Tones And I & Dom Dolla Win Big At The Shure Rolling Stone Music Awards
B&T staffer reports back with humdinger of a hangover & feeling seriously uncool after mixing with music types.
Opinion: Dyslexia “A Hidden Gem” For Brands & Agencies
Dyslexics offer underappreciated benefits in the corporate field, according to this op-ed.
David Jones Taps Criteo To Power Online Retail Media Arm
Want to see ads for things you probably can't afford? David Jones has got you covered with new retail media play.
oOh!media Sets Up Team To Target Business Audiences Across Airports & Offices
oOh! wants brands to harass you every minute of your next business trip.
QMS Launches Australian First DOOH & TV Partnership With Samba TV
Samba TV, of course, is not a channel dedicated to dancing. Much to our dismany.
Slew Of New Hires At Amplify
Four new faces join the Amplify offices. Team say desk scarcity becoming "acute".
Adobe Announces Content Authenticity Initiative Expansions To Counter Deep Fakes
Try as they might to enlighten them, we suspect Trump supporters will continue to watch and believe Fox News.
The PR Group Appoints TechCrunch Senior Reporter Catherine Shu As Director Of Content & Media
Catherine Shu makes the bold leap from journalism to PR. Says inevitable pay bump was "unrelated".
HERO Nabs Ebony Santin From AMPR
Rumours Santin cleared out the stationery cupboard before departing are as yet unconfirmed.
Karena Noble Checks Out Of EVT Hotels & Resorts To Launch Comms Consultancy
Noble still managed to squeezed in a continental breakfast before departing.
Canva Acquires Design Platform Affinity To Bring Professional Design Tools To Every Organisation
Canva & Adobe face off continues. We're not picking sides but keenly aware that Canva's office is next door to ours.
“Lean On Our Team To Help You Find An Audience”: Why Understanding Audience Engagement Is Essential In Journalism
Engaging the audience is critical to journos, apparently. We'd thought self-loathing & alcoholism were key.
Adobe Summit: Major Gen AI Developments, Data Concessions & Partnerships
What happens in Vegas stays there. Unless it's the Adobe Summit and then you get to read about in B&T.