Tumblr is making it easer for brands to see how they're being talked about and perceived on the blogging platform with a new partner.
Every day, users post about 130 million photos on Tumblr.
Starting this week, the Yahoo-owned media brand will start to parse all those images for clues to users’ brand affiliations.
Tumblr is inking a deal this week with Ditto Labs, a Cambridge, Massachusetts, firm that has analyzed photos posted on social media for brand-related data. That doesn’t mean that if you post a selfie with a Coke bottle in the background that you’ll start seeing ads for Coke. “Right now, we’re not planning to do anything ad-related,” says T.R. Newcomb, head of business development at Tumblr.
Instead, Ditto’s data will be available to advertisers who want to grok how they are perceived on the platform. “If Coke wants to understand the nature of the conversation [about them on Tumblr] Ditto can sift through and deliver it to Coke,” Newcomb says.
Check out the full article by Todd Wasserman from Mashable here.
Isentia media monitoring has conducted a ranking of the top 75 most mentioned CEOs across broadcast, print and online media in Australia from January 1, 2021 to June 11, 2021. Qantas’ Alan Joyce had the most visibility of any CEO, with nearly 20 per cent of total mentions. Unsurprisingly, three of the top 10 visible […]
CHEP has announced the appointment of Justin Ruben as executive creative director, returning from a six-year stint in New York at Droga5 and The&Partnership New York. Leading the team in Sydney, Ruben’s creative talent will complement CHEP’s senior creative leadership team, led by Gavin McLeod, chief creative officer and Glen Dickson, deputy chief creative officer. […]