Social media platform Tumblr has announced a new advertising program that means its 550 million monthly users will start seeing advertising across their blogs.
Tumblr’s new advertising program across its site which will see it implementing ads across users’ blogs. The company did not provide specific details on how the program will operate. It appears to be an expansion of its Creatrs program which connects brands with Tumblr users directly. The ads will start appearing across its network of blogs by the end of this week.
The advertising program will be set as default, but user’s are able to opt-out if they choose.
”We continue to deliver ad solutions to grow Tumblr’s business and maximize value for our advertisers and community,” the company said in a statement. “Featuring Yahoo display and Gemini native ads across the Tumblr blog network is another example of these ongoing efforts.”