Some 842,000 hardy Socceroos fans stayed up well past 1am this morning to watch SBS’ coverage of the national side bow out of World Cup 2018 following a lacklustre 2-0 loss to Peru.
Interestingly, the numbers were almost half that of last Thursday’s qualifier between Australia and Denmark that had 1.66 million (although it had an earlier 10pm kick off).
The news will also be bad news for SBS who had the rights to all the Socceroos matches and would’ve been hoping for some big numbers had the team made it into the round of 16.
In other Tuesday night TV news, MasterChef had an impressive night, pulling 950,000 for Ten. It also gave Seven’s House Rules a tickle, the home reno show falling back to 756,000.
Seven won the fight for eyeballs, taking 29.5 per cent audience share. Nine was second with 24.5 per cent, Ten had 20.7 per cent, the ABC mustered 14 per cent and SBS got into double-figures on the back of the football with 11.2 per cent.
Seven’s 6pm news bulletin (1.11 million) saw off rival Nine’s (955,000). While ACA had 847,000.
Andrew Denton’s Interview had one of its better nights for Seven, managing 522,000. While Nine’s Buying Blind isn’t going up or down, pulling 519,000.
MasterChef aside, Ten’s other standouts were The Project (631,000) and Shark Tank (610,000).
The ABC’s Tuesday went thus: ABC News (666,000), Back in Time For Dinner (488,000), 7:30 (460,000), Making Child Prodigies (309,000), Think Tank (243,000) and Sue Perkins and the Chimp Sanctuary (198,000).
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both worked together at Accenture Interactive, before co-founding Reactive a digital agency bought by Accenture in 2016, now they’ve combined their knowledge and expertise to create Summon. Summon offers […]
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Rakuten Advertising has launched ‘A 5-Stage Blueprint for High-Performance Affiliate Marketing’, designed to educate and inform both advertisers and publishers about the strategic role that the affiliate channel is now playing in marketing strategies. The blueprint is based on input from members of the Rakuten Advertising International Collective (RAIC), comprising affiliate marketing specialists from leading advertisers […]
Nine has announced the return of State of Originality, Australia’s biggest advertising prize, with $1 million again up for grabs to the brand and agency that creates the most original ad in the 2022 State of Origin Series. This year Nine launched State of Originality, challenging Australia’s marketers to help make State of Origin not […]