Following the phenomenal success that was this season’s MAFS, 10 would have had high expectations for its own reality dating show, Bachelor In Paradise.
However, it debuted to rather modest numbers last night, posting 553,000 according to overnight OzTAM metro data.
Admittedly, the show’s brand new and will no doubt prove a grower for 10. Debuting it during the week and not on a Sunday would’ve also impacted its numbers.
MAFS departure proved good news for Seven’s MKR last night. It pulled 854,000.
All this meant Seven won Tuesday by a whisker with 29.4 per cent audience share. Nine took 28.3 per cent, 10 had 17.7 per cent, the ABC had 16.2 per cent and SBS 8.4 per cent.
Seven’s 6pm news was the most watched show of the night with 1.05 million. Other highlights for the network were Home And Away (666,000), The Chase (602,000) and Gordon Gino And Fred: The Ultimate Roadtrip (326,000).
Nine’s night ran thus: 6pm news (907,000), ACA (799,000), The Big Bang Theory (571,000), Hot Seat (533,000), a repeat of The Big Bang Theory (469,000) and Guardians Of The Galaxy (355,000).
Meanwhile, the ABC’s Tuesday ran this way: 7pm news (662,000), 7.30 (574,000), Foreign Correspondent (404,000) and Employable Me (355,000).
B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]
The majority of adverts uploaded to Facebook aren’t created for Facebook as its priority. This is causing huge inefficiencies and poor performance for brands, many of whom are facing up to shrinking budgets. Tom Phillips (main photo) managing director at Connecting Plots shares lessons from 12 campaigns they optimised for auto brands… It’s no secret […]
On Wednesday, 21 October 2020, the PR industry was bolstered by the launch of the Public Relations Institute of Australia’s (PRIA) first University Mentoring Program in New South Wales, adapting the traditional face-to-face program to a virtual format for the first time. In collaboration with the University of Technology Sydney (UTS), the PRIA NSW Young […]
JCDecaux has developed a dynamic digital campaign with live timetable data where commuters can access their money from MyPayNow while waiting for the bus. In an exclusive nationwide Out-Of-Home campaign, JCDecaux’s SMARTFRAME digital assets are broadcasting bus arrival times, letting commuters know how far away their next bus is – and just how easy it […]
Rokt has today announced an investment of US$80M. The capital will help accelerate research & development and support the expansion of its client base into new verticals and geographies as Rokt continues to make e-commerce smarter, faster, and better. The funding round was led by Rokt’s largest institutional shareholder TDM Growth Partners , and supported […]
PayPal Australia and Buy From The Bush have joined forces to launch a new online marketplace to showcase rural Australian small businesses in time for Christmas. The expanded partnership aims to build stronger connections between bush businesses and Australians in cities and suburbs across the country. The new Buy From The Bush Marketplace is an […]