Following the phenomenal success that was this season’s MAFS, 10 would have had high expectations for its own reality dating show, Bachelor In Paradise.
However, it debuted to rather modest numbers last night, posting 553,000 according to overnight OzTAM metro data.
Admittedly, the show’s brand new and will no doubt prove a grower for 10. Debuting it during the week and not on a Sunday would’ve also impacted its numbers.
MAFS departure proved good news for Seven’s MKR last night. It pulled 854,000.
All this meant Seven won Tuesday by a whisker with 29.4 per cent audience share. Nine took 28.3 per cent, 10 had 17.7 per cent, the ABC had 16.2 per cent and SBS 8.4 per cent.
Seven’s 6pm news was the most watched show of the night with 1.05 million. Other highlights for the network were Home And Away (666,000), The Chase (602,000) and Gordon Gino And Fred: The Ultimate Roadtrip (326,000).
Nine’s night ran thus: 6pm news (907,000), ACA (799,000), The Big Bang Theory (571,000), Hot Seat (533,000), a repeat of The Big Bang Theory (469,000) and Guardians Of The Galaxy (355,000).
Meanwhile, the ABC’s Tuesday ran this way: 7pm news (662,000), 7.30 (574,000), Foreign Correspondent (404,000) and Employable Me (355,000).
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]