Following a competitive pitch, Honda Australia Motorcycle and Power Equipment has named TRP its creative partner.
TRP will develop Honda MPE’s masterbrand strategy and creative across motorcycles, marines, and power equipment.
Kyle Ross, Head of Strategy, TRP, said, “Honda is an iconic brand with a rich history. We’re excited to be helping more people experience the sense of joy that comes from using these products.”
“We’ve enjoyed getting to know the team at Honda and we look forward to making great work together.”
Nicole Tyquin, Brand Manager – Brand Department, Honda Australia Motorcycle and Power Equipment, said:
“We are very excited to be working with TRP to further develop the strength of the Honda brand in Australia across the Motorcycle, Marine and Power Equipment portfolios and connect with consumers in an engaging way.”
