Following a competitive pitch, Honda Australia Motorcycle and Power Equipment has named TRP its creative partner.
TRP will develop Honda MPE’s masterbrand strategy and creative across motorcycles, marines, and power equipment.
Kyle Ross, Head of Strategy, TRP, said, “Honda is an iconic brand with a rich history. We’re excited to be helping more people experience the sense of joy that comes from using these products.”
“We’ve enjoyed getting to know the team at Honda and we look forward to making great work together.”Nicole Tyquin, Brand Manager – Brand Department, Honda Australia Motorcycle and Power Equipment, said:
“We are very excited to be working with TRP to further develop the strength of the Honda brand in Australia across the Motorcycle, Marine and Power Equipment portfolios and connect with consumers in an engaging way.”
In this opinion piece, Jess Miles, Country Manager ANZ of Integral Ad Science, reflects on the questions surrounding consumer data. The ability to collect consumer data online has revolutionised digital advertising by enabling customised targeting strategies and data collection. This reliance on data has been the cornerstone of many audience targeted strategies enabling marketers to […]
After ten years of board leadership of the young entrepreneurial collective Vibewire, Founder & Co-CEO of Disruptors Co. Gavin Heaton is passing the torch to fellow strategy and creative leader Jye Smith, Founder and Director of branding and design studio DOUBLESTAR CO, who will now take over as Board President.
Lexer, the Customer Data Platform for brands and retailers, today announced it has raised AU$33.5 million in Series B funding, bringing its total funding to AU$43 million. The round was led by Blackbird Ventures and King River Capital, with Series A investor January Capital also participating. Blackbird’s Rick Baker will join the Lexer board. The […]