Full-service agency TRP is positioning McLaren Automotive’s new GT as the every day supercar in a new multichannel marketing campaign.
Designed to energise McLaren’s offering within the Grand Tourer segment, the campaign encourages people to rethink what a supercar can be.
Shot and produced locally, the campaign developed totally by TRP. Including the production of all video and imagery assets will be run across a range of channels; BVOD, online video, programmatic display and print.
“We are excited to help launch McLaren’s GT with all Australian content and assets across the entire APAC region. The GT takes the key ingredients of a Grand Tourer and combines them with the innovation and performance that is undiluted in McLaren,” said Fraser Ross, Account Director at TRP.
The campaign is currently live across addressable TV, digital pre-roll, display and large format press inserts in multiple regions, including Australia, New Zealand, Hong Kong, Thailand, Taiwan, Kuala Lumpur and Singapore.
Client: McLaren Automotive
Marketing Manager – Daniel Hotchin
Account Director – Fraser Ross
Creative – Tom Markovich
Media Director – Donna Ross
Head of Digital – Stephen Jemison
Producer – Margaret Hooper
Production: Contemporaries Agency
Producer – Laura Andric
Director – Levin Mundinger
Photography: Jayden Ostwald
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