The hilarious walking thesaurus with the British accent, well-known for his political views and infamous for his outlandish behaviour that generates scores of headlines, is coming to Southern Cross Austereo’s Triple M.
The Russell Brand show will be a podcast-type show, broadcast at 9pm on Wednesday nights (starting tonight) and then available via an online podcast and recap at Triple M’s webpage.
Partnering with aural content sharer audioBoom, the podcast will be pre-recorded and then curated by Triple M. “He does two podcasts a week which we then curate into a show,” head of Triple M, Mike Fitzpatrick, told B&T.
But how many people will be listening at 9pm? Fitzpatrick said he’s under no misapprehension that they’re going to drive listening at 9pm at night, “though that would be nice”.
“But in a digital world to be able to have a listen-again facility on our mobile apps and online is key to the success for a lot of these shows.”
Brand’s humour and wit resonated perfectly with the station’s audience, explained Fitzpatrick.
“He’s a very authentic comedian,” he said. “He’s had his challenges over the years that he hasn’t shied away from and he’s been very open and honest about who he is as a person. And he’s also one of the funniest men in the world.”
While declining to reveal the price tag attached to the comedian, Fitzpatrick said the only thing the station had been missing was an international comedian. And Brand fills that void. “When the opportunity came up to work with Russell, it was perfect.”
The podcast can have exclusive content for Triple M if the station asks for it specifically, said Fitzpatrick, but what’s really getting him jazzed up is how client savvy Brand is.
“He’s offered to do live in-show commercials for the show’s sponsor,” he said, adding they’ve yet to announce which clients he will be doing the commercials for.
“You look at all these other syndicated shows… and it’s just taken off the satellite and put to air. But Russell is really keen to make sure this show sounds as integrated into the station as possible.”
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]
In this guest post, Ania Kubiak (main photo), A/NZ country manager at Lucid, offers her tips on how to align your brand with customers’ fast-moving expectations… In today’s digital world, the speed at which consumers’ perspectives and opinions on political and social environments is changing faster than ever before. Consumers are inundated with new information […]
Cartology, the retail media business of Woolworths Group, has further expanded its team with Martin Wood (pictured below) been promoted to head of strategic partnerships and Matt Gower (main photo) has joined the business as senior manager of research and insights. Wood will lead a new team dedicated to servicing the retail media business’s largest […]
CondÉ Nast, the publisher of publications such as VOGUE, Vanity fair, Pitchfork and The New Yorker has agreed to raise the minimum wage for employees after a campaign by the New Yorker union. The union had previously organised a protest, which saw New Yorker staff demonstrating outside VOGUE editor-in-chief Anna Wintour’s home. Placards at the protest had […]
GoDaddy has announced it has been named as the official website builder partner of the Australian Olympic team for the Tokyo 2020 Games. GoDaddy has a history of supporting entrepreneurs and small business owners in Australia. Many Australian Olympic athletes are small business owners themselves, running businesses and side hustle to help support the pursuit […]
MDC Partners (NASDAQ: MDCA), the company that owns agencies including 72andSunny, Anomaly and Media Kitchen, has expanded its global footprint in a partnership with This Is Flow. The Australian based indie will become MDC’s affiliate media planning and buying agency across Australia and New Zealand and will help manage global clients and participate on global pitches etc. however This is Flow will still remain 100% independent.
DoubleVerify has announced the expansion of a partnership with The Trade Desk to include activation of DV Custom Contextual, which will enable programmatic advertisers using the platform to target relevant audiences in a privacy-safe manner that does not utilize cookies or personally identifiable information. The Trade Desk now supports a comprehensive suite of DV’s pre-bid […]
Swinburne University of Technology has launched a series of Bootcamp Graduate Certificate courses, developed in partnership with FourthRev. The courses, an Australian-first, will upskill career changers and provide students the capabilities required to thrive in the digital economy. They are available on-campus and through its online arm, Swinburne Online. Alongside completing projects which will emulate […]
PayPal has partnered with Welcome to Country, Australia’s first Indigenous-led not-for-profit marketplace, which showcases businesses that support Aboriginal and Torres Strait Islander communities. Welcome to Country launched in 2019, providing an online platform for Indigenous experience providers across tours, day treks, scenic flights, bush food, festivals, art and cultural experiences. When the pandemic hit, the […]