Sydney based communications agency, Stellar, which underwent a re-brand earlier this year, has experienced immediate growth to its business with the signing of three new clients over as many months across its new business divisions – Stellar Studio, Stellar Social and Stellar Connex.
In an exciting win for the agency’s full service offering, direct-to-consumer hair and beauty brand, True Me, has joined the portfolio.
After working together for close to a decade on the launch of ghd Hair in Australia, the Australian founders of True Me sought Stellar out to partner with them on building a legacy brand.
Developing clever campaigns that directly impact the sales channel, Stellar’s remit spans marketing strategy development, content strategy and creation, paid digital, social, publicity and influencer/ambassador programs.
Stellar co-owner and director, Hayley Cole said: “It’s not every day that you have the opportunity to build a brand from its infancy and work with a business that entrusts you wholeheartedly as part of its team.
“We are delighted to be on the journey with True Me and look forward to sharing its story with Australia.”
Leading Australian sleep expert and bedding manufacturer, A.H. Beard has also expanded its remit with the agency to include digital marketing and communications, content creation and social media.
Stellar co-owner and director, Gabrielle Sigelksi said: “As A.H. Beard celebrates its 120th year, it’s an exciting time to be working with the team on its business evolution and taking their communications strategy forward in the digital world with a renewed focus on direct consumer conversations.”
New division, Stellar Connex, has won its first client, Hasting People – specialists in hospitality and leisure recruitment – which will see Stellar execute a live event, ‘Hastings Connect’, bringing together Australia’s leading authorities in hospitality for an inspirational and educational networking experience.
On Stellar’s appointment to True Me, True Me founder, Leonie Whatling said: “Finding the right team to understand and represent your brand is tough, but from the first time we sat down with Hayley and Gabby we knew we had found a match made in heaven.
“The whole Stellar team are passionate, dedicated, thoughtful, inventive and generous.
They understood our brief, came up with a clear strategy and implemented it quickly and effectively.”
Whatling added: “They have gone above and beyond to champion our brand and put heart and soul into everything they do.