Tribal Worldwide Melbourne Snags Forty Winks Account

Tribal Worldwide Melbourne Snags Forty Winks Account
SHARE
THIS



Tribal Worldwide Melbourne has announced its appointment as Forty Winks Australia’s new customer experience agency.

Tribal Worldwide Melbourne, managing director, Matt Oxley commented, “We are thrilled to be working with such an iconic Australian brand. We will be partnering Forty Winks in re-defining their online customer experience and re-building their e-commerce offering.

“The timing is right for Forty Winks to look at their whole customer journey and use our specialists to really understand and evolve their platform for customers needs.

“Our vision for the brand is to create the Number One customer experience for retail in Australia. This is a long term strategic and creative partnership and we can’t wait to hit the ground running.”

Tribal Worldwide Melbourne will work across Forty Winks end to end customer experience from user research, website UX, design, development, online to store experience, post purchase CRM and data analytics.

Forty Winks Australia head of marketing, Bill Kosmopoulos, added, “We are very excited to be partnering with Tribal Worldwide as we embark on a digital transformation that will help cement Forty Winks as the most trusted brand by consumers in the category.

“Throughout the pitch process Tribal Worldwide clearly demonstrated an understanding of our business and our long term goals in the digital space and we can’t wait to see this brought to life in the near future.”

Please login with linkedin to comment

forty winks tribal worldwide melbourne

Latest News

Moccona Launches New “Me-Time” Brand Platform, Via Edge
  • Advertising

Moccona Launches New “Me-Time” Brand Platform, Via Edge

Iconic coffee brand Moccona has launched its new brand platform, “me-time”, which puts a contemporary lens on “everyday indulgence”, the brand’s long held positioning. The new platform was developed in conjunction with Edge after extensive research into the attitude and state of mind of today’s coffee drinks. This showed that the shift to living ‘always […]

Network 10 And Nickelodeon International Partner For First-Time With Live Action Series
  • Media

Network 10 And Nickelodeon International Partner For First-Time With Live Action Series

Nickelodeon International and Network 10 have announced their first-ever partnership, greenlighting live-action TV show Taylor’s Island (working title). The show will be produced by Fremantle with significant production investment from Screen Australia, and premiere across Nickelodeon channels globally in early 2022. Nordic Entertainment Group is also a partner to the agreement, and will premiere Taylor’s Island […]

Introducing The Zavy Social Scoreboard
  • Partner Content

Introducing The Zavy Social Scoreboard

You might have noticed a colourful scoreboard sitting on the B&T homepage this month. Well, allow us to formally introduce ourselves – and it. We’re Zavy. And we believe in the promise of social media: brand building by two-way engagement and rich communication.       What does this have to do with a scoreboard? […]

Partner Content

by B&T Magazine

B&T Magazine
Study: 81% Of Creatives Say COVID’s Hit Their Earnings, 40% Saying It’s More Than Halved
  • Uncategorised

Study: 81% Of Creatives Say COVID’s Hit Their Earnings, 40% Saying It’s More Than Halved

A new survey released today from global creative platform Genero shares first-hand findings from creative talent around the world about the impact COVID-19 has had on their work life, and what the future holds for the creative production industry. The report, The Impact of COVID-19 on the Global Creative Industry, finds that COVID-19 has accelerated […]

Foxtel Media Unveils Four New Digitally Enabled Cient Offerings
  • Media

Foxtel Media Unveils Four New Digitally Enabled Cient Offerings

Foxtel Media has announced four new offerings to provide advertisers expertise in more targeted, dynamic media delivery as part of a realignment towards digital. The new offerings are Foxtel Xplore Audience targeting on Kayo, addressable audience targeting on Foxtel Go, the ability to target in-venue viewers on Fox Venues, and a new Dynamic Trading Platform. […]

“The Free And Open Internet Is A Force For Good”: Quantcast Reveals New Intelligent Audience Platform
  • Technology

“The Free And Open Internet Is A Force For Good”: Quantcast Reveals New Intelligent Audience Platform

On Thursday, Quantcast held their Virtual NOVA event, discussing the current state of the advertising industry, the end of third-party cookies, the open internet vs walled gardens, and data privacy and consent. The event coincided with the launch of their new Quantcast Platform. It is an intelligent audience platform powered by the company’s patented AI […]

New Research Reveals Men Unsure How To support Gender Equality
  • Uncategorised

New Research Reveals Men Unsure How To support Gender Equality

Global marketing agency LEWIS today revealed findings from its new global research on gender inequality, conducted in support of the global HeForShe movement. You can read the report in full here. The report shows the impact and perceptions of gender inequities during the pandemic across 13 countries. The findings reveal an alarming trend: 98 per […]

Haystac Wins Dairy Australia’s PR
  • Marketing

Haystac Wins Dairy Australia’s PR

Social relations agency, Haystac, part of the BWM Dentsu Group, has been appointed PR agency for Dairy Australia following a competitive pitch. As the national services body for the dairy industry, Dairy Australia supports the profitability and sustainability of dairy farming and its role in producing quality, nutritious food, while committing to the care of […]

Rexona Clinical’s Unique ‘Pitvertising’ Won The Summer, Via Clemenger BBDO Sydney
  • Advertising

Rexona Clinical’s Unique ‘Pitvertising’ Won The Summer, Via Clemenger BBDO Sydney

While the Sydney Sixers won the BBL season ten trophy, Rexona Clinica won the summer sports marketing battle with a game-changing sponsorship idea. BBL 2020-21 series will go down as the ‘Year of the Pit’ after Rexona Clinical owned the summer after unveiling its new form of advertising sponsorship – ‘Pitvertising’. The concept, devised by […]