Tremor’s $14.7 million Acquisition Of Spearad To Be Integrated With Unruly

Tremor’s $14.7 million Acquisition Of Spearad To Be Integrated With Unruly
B&T Magazine
Edited by B&T Magazine



Tremor International Ltd, a global leader in Video and Connected TV and advertising has announced the strategic acquisition of Spearad.

Spearad is a global CTV Video ad server and media management platform purpose-built for broadcasters and TV content companies to deliver seamless TV-like experiences in CTV and Over-the-Top environments, with the same advanced controls and capabilities of linear TV (the “Acquisition”).

The consideration for the Acquisition is $14.7 million, of which $11.0 million is being satisfied from the company’s existing cash reserves, with the remaining $3.7 million being satisfied by the issue of 370,000 ordinary shares of NIS 0.01 in the company, subject to the transfer and other contractual restrictions to be released gradually over a three-year period.

Spearad’s ad server technology will be integrated into Tremor’s Unruly SSP, enabling CTV header bidding, channel inventory and ad pod management – complementing the company’s existing robust end-to-end technology stack, which also includes the Tremor Video DSP.

Ofer Druker, chief executive officer of Tremor, said: “Tremor’s consistent, primary focus on video and CTV has proven prescient in today’s market, leading to meaningful growth across our exchange and putting us ahead of platforms only recently evolving from display.

“The Acquisition further strengthens our leadership position as a video-first end-to-end platform, which provides real efficiencies for global advertisers, media companies and broadcasters in an ecosystem increasingly centred on Connected TV.

“We’re excited to welcome Spearad to Tremor, as well as its founders, Erhard Neumann and Mark Thielen – with their deep expertise in addressable TV – to our leadership team.”

Spearad’s technology platform and its proprietary data assets enable publishers to centrally manage both direct-sold and programmatic campaigns and improve ad pod monetization. Spearad was founded in 2019, in Germany, by Erhard Neumann and Mark Thielen. Its customer base spans Europe, the US and Asia.

Erhard Neumann, chief executive officer of Spearad, said: “We are delighted to join Tremor’s CTV team to offer complete media management solutions through a fully integrated SSP and ad server.

“With CTV viewership reaching an all-time high, this integration couldn’t come at a better time. We look forward to our partnership with the Tremor team and working on the next generation of features that we believe will ultimately propel the industry forward.”

 




Please login with linkedin to comment

Erhard Neumann Ofer Druker Spearad Tremor unruly

Latest News

Sunday Gravy Welcomes Ego Pharmaceuticals To The Table
  • Advertising

Sunday Gravy Welcomes Ego Pharmaceuticals To The Table

Following a competitive pitch, Ego Pharmaceuticals has moved its business to Sunday Gravy. Ego produces over 150 different products, including well-known brands such as QV Skincare, SunSense Sunscreen, Aqium Hand Sanitiser, Elucent, MOOV, and Azclear. “We were looking for a creative agency partner that was just as passionate about long-term brand building and collaboration as […]

Unveiling Distinct Channel Opportunities: Insights From Dash Hudson’s Cross-Channel Social Media Benchmark Reports
  • Partner Content

Unveiling Distinct Channel Opportunities: Insights From Dash Hudson’s Cross-Channel Social Media Benchmark Reports

The rise of algorithmic content has changed social media, shifting feeds from social-driven to entertainment-driven. Short-form video now accounts for 38 per cent of social content on Instagram, and its dominance continues to grow. Community-building and curated content from creators have come to the forefront of marketers’ strategies, and at the same time, social commerce […]

Partner Content

by B&T Magazine

B&T Magazine