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Reading: Travellers Enjoy Samsonite’s New Virtual Reality Game At Sydney Airport
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B&T > Media > Travellers Enjoy Samsonite’s New Virtual Reality Game At Sydney Airport
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Travellers Enjoy Samsonite’s New Virtual Reality Game At Sydney Airport

John Hanrahan
Published on: 21st April 2017 at 12:11 PM
John Hanrahan
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Travellers are engaging with Samsonite’s new Virtual Reality (VR) game set in Paris while relaxing in the Sydney Qantas Club Lounge, as part of an activation to promote its new range of suitcases with Curv Technology.

Samsonite’s VR game immerses travellers into three Paris locations with Oculus Rift VR headsets and was designed by oOh!media’s experiential agency oOh! Edge as part of an activation created collaboratively with Posterscope and Dentsu Mitchell.

The game challenges players to find 5 Samsonite Curv suitcases as quickly as possible at famous Paris landmarks: the Eiffel Tower, the Louvre and the Arc de Triomphe.

A Samsonite Curv luggage pack is being awarded to the top player each week.  A major prize of a return trip to Paris for two and a Samsonite Curv Luggage pack will be awarded at the end of the activation.

Travellers who play the VR game are transported to Paris through 360 degree imagery and a piano accordion soundtrack, brought to life from oOh! Edge’s bespoke display units Connect, at Sydney’s Qantas Club Lounge.

Brendon Cook, oOh!media Chief Executive Officer said: “This VR game is an ideal way for Samsonite to truly engage with travellers who are in a positive mindset and willing to have fun while they’re waiting for their flight.”

Research shows Qantas club members spend around 42 minutes before their flight enjoying time in the Qantas Club Lounge, which provides an ideal environment for activations that engage more deeply with travellers who like premium products.

Bryan Magee, Posterscope Managing Director said: “We know from our Out-of-Home Consumer Survey insights tool that the Samsonite audience likes to interact in social environments, so the airport provided the perfect opportunity for the added layer of fun and engagement with the VR game.”

Dara Tang, National Marketing Manager at Samsonite, “As the leading global luggage brand, we wanted to interact and bring our brand identity to life with potential customers.

This virtual reality game perfectly represents Samonite’s focus on innovation and cutting-edge technology,” Ms Tang said.

Samsonite’s VR Curv campaign is running at Sydney’s Qantas Club Lounge during April 2017.

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TAGGED: outdoor, Samsonite
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John Hanrahan
By John Hanrahan
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John Hanrahan is one of Australia's most experienced business journalists, TV reporters and producers. He is currently a Senior Consultant and Media Director with Lighthouse Communications Group in Sydney whose clients include Testra Business, the Clarius Group of recruitment companies, out of home advertising company oOh!media,eco adventure park TreeTops, the young Australian entrepreneurs organisation, ENYA, Access Digital Entertainment and private equity company Wolseley.. Lighthouse handles the national media for the Telstra Business Awards and the Telstra Business Women's Awards. He has worked for John Fairfax and Sons, News Ltd., 2GB, 2UE, ABC Radio, Channels 7 and 9 and ABC TV. He has also worked in newspapers in the UK and United States. For three years he was managing director of the joint US-Australian television production company Taffner Ramsay Productions. From 1994 to 2003, he worked as a reporter and producer on the Nine Network's national Small Business Show. Prior to that he was Australian editor of the Los Angeles based business daily newspaper The Hollywood Reporter and then editor of Australia's Dynamic Business magazine. He has also worked as a senior account executive for a PR and Advertising company. And has worked in the newspapers in the UK, Europe, Asia and the US. He has also owned his own business communications consultancy - John Hanrahan Business Communications.

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