Independent publisher We Are Explorers is now B Corp Certified. Last week, after an eight-month assessment period, they received their B Corp certification and joined a global community of next-generation companies who believe in using business as a force for good.
The rigorous assessment takes a deep dive into how a business operates and measures the positive impact the business is delivering for its people, the communities it serves, and the environment.
“We’re joining the ranks of companies that officially care; including Patagonia, Kathmandu, and Intrepid Travel. We’re very proud of this achievement. Making profit is absolutely fine, but failing to consider how our work impacts the world is not,” commented We Are Explorers founder Henry Brydon.
Since the business’s inception in 2014, they’ve been on a mission to make a difference. Existing to inspire more Aussies to spend time outdoors and, in turn, become ambassadors for the natural world, purpose is at the core of everything they do.
We Are Explorers have completed a number of wildly positive projects over the years. One of the most successful being last year’s Crowdfunding project, where they worked with their highly engaged community to raise over $30,000 to buy and protect a hectare of rainforest in the Daintree.
The 2020 community project is shaping up to be another success, set to be announced in the coming months.
“What’s important about our B Corp pledge is that it encourages us to constantly strive to be the best damn business we can. It’s our promise to play our part in creating a future we can all be excited about,” said Brydon.
Please login with linkedin to commentWe Are Explorers
The trailer for Rockstar Games’ Grand Theft Auto VI has demolished YouTube viewership records for the most-watched non-music video in 24 hours. At the time of writing, the trailer has amassed 93 million views. YouTuber Mr Beast previously held the record for the most-watched vid in 24 hours for his “$1 vs $100,000,000 House” video […]
TEAM LEWIS, the global marketing agency, has announced plans to rapidly expand its Australia team with 10 new hires, including Head of Creative and Head of Social roles. Lead image: TEAM LEWIS, left to right – Chris McGhee, Director, AU; Smitha Virik, Regional Head of Client Services, APAC; Martin Harkin, Managing Director, AU. The independent […]
Meta has appointed Icon Agency and Snack Drawer as its Australian PR agencies of record, and Pead as its New Zealand PR agency of record, following a competitive pitch process. Together, Icon Agency and Pead will deliver a mix of corporate, B2B, policy, and consumer communications in Australia and New Zealand respectively. Snack Drawer will […]
With the “Louie The Flyhunt” campaign, Australians are invited to participate in a unique experience that combines traditional manhunt tropes with cutting-edge technology. Set against the backdrop of the opening of Australia’s fly season, Mortein’s campaign features the notorious Australian icon, Louie the Fly, as the target in a thrilling fly hunt. Wanted posters featuring […]