Attendees at this year’s South by Southwest (SXSW) in the US have been given a scare, with the first trailer for the remake of Stephen King’s classic horror tale, IT, making its debut.
Here’s the trailer of the original film from the 90s, just to give you some context:
It appears that no footage of the trailer for the remake of IT has been shared online, but horror movie review site Bloody Disgusting was in attendance to detail the scary 90-second clip:
The trailer opens with footage of Bill Denbrough making a paper boat for his little brother Georgie. We then move outside, where Georgie is chasing his boat in a rainstorm as it floats next to the curb. Suddenly, Georgie runs right into a street barrier, which knocks him down on the ground. He then watches as his boat sails into a gutter. He runs to the gutter and tries to see if he can see his boat. As he looks deep into the sewers, Pennywise abruptly appears before the screen cuts to black.
Then we are shown the members of the Loser’s Club meeting each other and realizing that they’ve all been seeing the same entity, before one of them finally says “The Clown.” Once that happens, the teaser then moves into its centrepiece, which shows the members of the Loser’s Club looking at pictures on a carousel slide projector that suddenly acquires a life of its own and begins moving through the slides at an increasingly alarming speed. The pictures are of Georgie and his parents, and each slide zooms in on Georgie’s face before cutting to his mother, whose hair is covering her face. As the projector moves from slide to slide, the hair moves out of his mother’s face, and her face is revealed to be that of Pennywise himself.
The trailer then blows through a flurry of shots, as most trailers are known to do. The most striking image from this succession of shots is the unforgettable moment when blood flows out of Beverly’s sink, only in Muschietti’s film it spews out like a geyser and blasts her in the face. There is also a sublime image of Pennywise approaching two of the children (he has them cornered against a wall), but the shot is framed in a way so that only his long, bony fingers fill the screen. The children are in the background, out of focus but clearly terrified.
The teaser ends with Bill walking down into his flooded basement, where Georgie’s ghost taunts him by repeatedly screaming “We all float down here!” before Pennywise rises from the water and rushes at him, in a moment that had the entire audience screaming. It is at this moment that the screen cuts to black and the word “IT” appears on screen.
Union, WPP AUNZ’s bespoke national group model created to service Bankwest, has launched a new national brand campaign for the visual-style terms and conditions the financial institution developed with the University of WA in a bid to make T&Cs more engaging for customers. Bankwest has rolled out visual terms and conditions for its Bankwest Easy […]
Adland doesn't appear to function much before 11am, so it's hats off to these early birds who had to set the alarm.
The first ever web series to be funded by both Screen Australia and Film Victoria for TikTok, will launch on May 17. Produced by Hayley Adams and Michelle Melky, and directed by Logan Mucha, Scattered is a new queer drama comprised of 38 x 1-minute daily eps. It follows three best friends, Jules, Sami and […]
Schwartz Media will extend its audio offering with a new culture podcast. Building on the success of its flagship daily news podcast 7am, and it’s growing arts and culture coverage, Schwartz Media is launching new podcast The Culture at the end of the month. Award-winning journalist, editor of 7am and pop-culture obsessive Osman Faruqi will […]
Building a connection with existing customers is just as integral to any marketing strategy as winning new ones, but how do we turn customers into spokespeople for our brands? By Peggy de Lange, VP of international expansion at Fiverr It’s a well-known rule of thumb that it costs 5-times more to get a new customer […]
In the next instalment of the ‘Proudly Ordinary’ campaign for Tooheys Extra Dry, Lion and 72andSunny continue their partnership with work from Vice and Aaron Gocs (Gocsy). Gocsy is a beloved icon of Australian outsider comedy who creates content for Vice and his own broadcast channels. As part of the highly successful ‘Proudly Ordinary’ brand […]