The nuts over at Tradie HQ have been working hard to tackle what must be one of life’s biggest problems.
Those moments when you’re running around like a rat in a blender and the old boys pop a bit left of centre.
The new technologically advanced ‘No Bounce’ pouch keeps the tackle out of the left wing and the scrum half, cosy and safe in the centre.
The spot highlights Nick ‘Honey Badger’ Cummins’ best assets. His charm and charisma.
It follows a busy couple of weeks on-air for Tradie, after their ladies’ Aussie Fit range launched a fortnight ago with brand ambassadors Danielle Scott and Charlotte Caslick backed by Nick Cummins, (all represented by Lampoon Group) stepping out of the studio and into iconic Australian landscapes, showing off some of our breathtaking coastlines, and rugged, red country.
“I’m really excited for the release of our new No Bounce undies advert,” says Ben Goodfellow, the founder of the Tradie brand.
“Filming Nick ‘Honey Badger’ Cummins in his natural habitat, Outback Australia, allowed us to create our funniest advert to date.
I’m sure all Australians are going to love this advert and it will cement Tradie as Australia’s favourite Australian owned underwear brand.”
Lampoon Group founder and CEO, and Nick Cummins’ manager, Josh White, also said that “Nick really enjoyed getting into outback Australia this year to shoot the new No Bounce campaign with Tradie.
“This is Tradie’s biggest campaign yet and we are all thrilled with how it has turned out.”
The ads are the brainchild of Melbourne creative agency The Incubator, and their creative director Kyran Docker said that “taking Tradie out of the studio has been a natural evolution of the brand, and we’re thrilled with how it’s come together. To be able to demonstrate not only Nick’s great sense of humour, but to also show off what makes this country fantastic, has been a wonderful experience, and has resulted in great content that we can’t wait to share.”
The spot bounces onto screens Sunday the 25th of August.