Tradie Hires Inspired Unemployed Duo To Launch New Body Spray Range Via The Incubator

Tradie Hires Inspired Unemployed Duo To Launch New Body Spray Range Via The Incubator

Building on their reputation for funny all-Australian ads, Tradie have teamed up with creative comedy duo, The Inspired Unemployed, for the TV launch of Tradie’s new Body Spray range.

Tradie’s series of 15 second Body Spray TVCs show these best mates deeply enjoying each other’s scent in a locker room.

“Having these two front our new Tradie Body Spray is perfect,” says Ben Goodfellow, Tradie founder.

“They’re such naturals; within 5 minutes the scripts were out the window. I’ve always our brand ambassadors should be people any Aussie would want to have a beer with, and I certainly want to have a beer with these guys!”

Rising stars of The Inspired Unemployed, 25 year olds Matt Ford and Jack Steel are besties from Sydney, with a passion for surfing, snowboarding and generally goofing around.

Their scruffy good looks and self-deprecating humour have seen them grow an impressive following of more than 435k on Tik Tok and 370k on Instagram in the past 18 months.

Thanks to their unique style of whacky physical humour, collaborations with brands such as Fendi, GQ and the Aria Awards have seen the boys become hotly pursued talent, who are these days far from unemployed. “

Working on this project with Tradie turned out to be one of the better collaborations we have done so far” the pair said of the shoot.

“The guys gave us a tonne of freedom and let us push the boundaries a lot with ideas and acting, which we find creates a much more authentic result and is how we normally like to work. It definitely helped that everyone on set were bloody legends to work with too, which always makes for a better result.”

Kyran Docker, Creative Director at The Incubator was quick to sing their praises too.

“Funny is in their DNA. We barely needed to give them any direction, they just instantly got what we were trying to do and ran with it.”

The new 15 second spots will air on National TV from this weekend.

Credits

Client – Tradie
Tradie Founder – Ben Goodfellow
Tradie Brand Manager – Simone Hyde
Creative Agency – The IncubatorAccount
Director – Jeremy Walsh
Creative Director – Kyran Docker
Writer – Alison Rentoul
Production Company – Plot Media
Producer – Virginia Kay
Director – Nicholas Clifford
DP – Max Walter
Editor – Luke Dickinson
Colour Grade & Online – Manimal
Post Sound Design – Dead On Sound

 

 




Please login with linkedin to comment

inspired unemployed tradie

Latest News

Revium Snags Peter Bauld From Deloitte Digital
  • Advertising

Revium Snags Peter Bauld From Deloitte Digital

Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]