Toys Come To Life With AR In New Big W Campaign Via RYOT Studio

Planting a Jacaranda Tree in the back yard. Western Australia. Taken on gopro.

BIG W has joined forces with Verizon Media’s branded content division, RYOT Studio, to give Aussies a new way to shop Australia’s favourite annual toy sale, Toy Mania, using augmented reality (AR).

In a first for BIG W, customers can scan a WebAR code to ‘place’ select outdoor toys from the Toy Mania sale virtually into their own spaces allowing them to view objects at scale and in real-time.

Users can interact with the products in 360° – all from the comfort of their own home. Customers can easily click through to buy products on the BIG W website if they like what they see.

This collaboration is the first eCommerce-focused AR execution to be built on Verizon Media’s proprietary Immersive Platform.

It follows a number of extended reality campaigns to come out of RYOT Studio, which is leading the charge in creating entirely new ways for customers to shop remotely.

The campaign goes live today and is being promoted across Verizon Media’s suite of Yahoo editorial brands through display and native ads, as well as custom editorial articles. Additionally, the campaign will be promoted on BIG W’s website, in-store and across social channels.

Doug Sexton, Campaigns Marketing Manager at BIG W, commented on the campaign: “At BIG W, we’re constantly looking for ways to make it easier for families to shop with us.”

“This year as we kick off our Toy Mania sale, we’re excited to leverage the power of AR so that families can see items virtually in their own space. This tool will allow our customer to shop the range with even more confidence.”

Julia Edwards, Head of Strategic Solutions at RYOT Studio, added: “The way consumers shop has changed forever, so it’s become incredibly important for brands to explore new ways to interact with their customers.”

“Immersive experiences like this not only allow customers to interact with a brand in their own physical world but also drive direct, trackable sales results.”

“This collaboration with BIG W takes the stress out of buying big bulky items and makes it seriously easy for consumers to make their purchasing decisions.”

“It’s another great example of how Verizon Media are building commerce products that deliver value and utility for our audiences.”

CREDITS:

BIG W

Doug Sexton – Marketing Manager – Campaigns

Amie De Grussa – Assistant Marketing Manager – Campaigns

Jennie Ko – Marketing Design Manager

Paul Connell – Marketing Design Lead

RYOT Studio

James Kavanagh – Snr Project Manager

Julia Edwards – Head of Strategic Solutions

Verizon Media

Natalie Vieux – Snr Sales Manager

Megan McElderry – Group Sales Manager

Woolworths Group @ Dentsu

Danni Bean – Client Manager

Fran Mahony – Client Director

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