Toyota Partners With Women’s Health To Support Next Generation Of Female Sporting Talent

Toyota Partners With Women’s Health To Support Next Generation Of Female Sporting Talent
SHARE
THIS



Women’s Health has unveiled its latest Women in Sport (WinS) mentoring initiative, ‘Life After Sport’, together with principal partner Toyota.

The initiative saw high-profile sporting identities and industry leaders, from business to media, share career wisdom and experiences with some of Australia’s elite female athletes, imparting advice on how to maximise their potential and set foundations to successfully manage the transition into retirement in years to come.

The leading line-up of mentors who offered their time free of charge includes: Annabelle Williams (Paralympic swimmer), Melinda Gainsford-Taylor (former Olympic athlete), Layne Beachley (former professional surfer), Leisel Jones (former Olympic swimmer), Nicci Meek (strategic partnership manager for the Asia Pacific at Instagram), and Mitchell Wiley (manager of events, sponsorships and promotions at Toyota Motoring Corporation Australia).

Women in Sport

Wayne Gabriel, chief marketing officer at Toyota Australia, said: “Toyota is dedicated to inspiring progress, so we are thrilled to be supporting these amazing athletes through the Women in Sport mentoring initiative.

“We are proud of our ongoing association with Women’s Health, and together look forward to recognising female sporting achievement, as well as actively making a positive change in the sporting arena for future generations.”

Mentees attending the seminars span a wide range of sports, including: Shelley Watts (Olympic boxer), Molly Taylor (rally car driver), Shannon Parry (rugby sevens player), Emilee Cherry (rugby sevens player), Sharni Williams (rugby sevens player), Viviana Ruiz (boxer), Jihee Nam (table tennis player), Ching Yee Wong (table tennis player), Erin McKinnon (AFLW player), Tanya Hetherington (AFLW player), Annabel Vogel (boxer), Allegra Vickas (boxer), Rhiannan Iffland (diver), and Saya Sakakibara (BMX rider).

Women’s Health editor Jacqui Mooney said: “These practical mentoring sessions are just the beginning of the exciting activity we have planned for 2018.

Women’s Health together with our partner, Toyota, are incredibly passionate about supporting our home-grown sportswomen and we are certainly committed to making change in this arena.

“We hope these sessions will leave these incredible women and role models feeling empowered with the tools required to lay the foundations of their post-sports career.”

Jackie Frank, general manager of fashion, beauty and health at Pacific Magazines, said: “This week we took Women’s Health’s ground-breaking campaign to the next level, whereby renowned female athletes, past and present, as well as industry identities gave their time to personally mentor some of Australia’s rising stars.

“Supported by our amazing partner, Toyota, through WinS we aim to increase our fight for recognition of Australia’s remarkable women in sport, and to ensure they are actively supported throughout their careers and thereafter.

“Throughout 2018, The Women’s Health WinS campaign will continue to be supported across all Women’s Health touch points as well as through the broader Pacific stable, spanning print, online and social media.”

Following the mentoring seminar in Sydney, the 2018 WinS campaign will include subsequent interstate sessions, with the campaign culminating in a red-carpet gala evening to be held in Sydney in October.

Please login with linkedin to comment

Toyota wins women in sport women's health

Latest News

Twitter Lifts Revenue 74% On The Back Of Advertising Boom
  • Technology

Twitter Lifts Revenue 74% On The Back Of Advertising Boom

Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]

by B&T Magazine

B&T Magazine
Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey
  • Advertising
  • Campaigns

Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey

Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]

Optus Teams Up With TikTok To Launch Sign-Language Campaign
  • Marketing
  • Technology

Optus Teams Up With TikTok To Launch Sign-Language Campaign

Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]

Bapcor Debuts First Campaign With AJF
  • Campaigns

Bapcor Debuts First Campaign With AJF

Asia Pacific’s leading provider of vehicle parts, accessories, equipment, service and solutions, Bapcor will launch its latest campaign, ‘The unseen parts of every Australian journey’ this weekend.

Professional microphone in radio studio
  • Advertising
  • Media

Podsight’s Benchmark Report Shows Podcast Advertising More Effective Than Other Digital Channels

Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life
  • Campaigns

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life

NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge
  • Campaigns

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge

Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]