Foxtel Media have announced the line-up of heavy hitter brands for FOX CRICKET’s blockbuster summer of cricket which includes India’s Tour of Australia with sets of ODIs and T20I matches, a Test Series and 16 exclusive Big Bash League games.
Returning brands include Toyota, McDonalds, Harvey Norman, Western Union and Maytronics. The summer of cricket will also welcome Ladbrokes & Neds, Canadian Club and Sonos as new partners. All advertisers will appear across live broadcasts and streaming on Kayo, Foxtel Go and Foxtel Now.
The brands will anchor what is expected to be a record-breaking ratings season for cricket. The second Australia vs. India ODI, which took place on 29 November, brought in a total audience of 585,000 across Foxtel Platforms and Kayo.
This surpasses the 2015 Cricket World Cup Final audience of 544,000, ranking it as the third most watched sports program across Subscription Television (STV) ever – behind the 2011 Rugby World Cup Semi Final (734,000) and Final (649,000).
With an average audience of 526,000, the 2020 ODI Series is on track to be the highest rating ODI series in STV history; with a 39% increase in viewership when compared with the 2019 series (379,000).
The 2020 Women’s Big Bash League (WBBL) Grand Final between the Melbourne Stars and Sydney Thunder took place on November 28th and is now the most watched WBBL game on STV, pulling in an audience of 131,000 across Foxtel Platforms and Kayo. This is up 24% from the 2019 Grand Final figures (106,000).
FOX CRICKET has set up the 2020-2021 summer season so that fans can be even closer to the action through the use of innovative new technology such as Live Player Tracking, FOX TRACER and The Toyota Flying Fox.
Live Player Tracking marks the introduction of artificial intelligence technology into sports broadcasting with the system trained to detect players’ faces and bodies and differentiate between umpires and other moving objects. Fans will be able to see field positions, player names, precise speed and distance all in real time.
FOX TRACER will take viewers deep into the anatomy of every big hit. It synchronises real time vision and replays a hit with augmented reality for frame-by-frame ball tracking. Fans will be able to follow the ball in a split-screen, data-rich environment from initial bowling speed, tracking out of the bowler’s hand, off the pitch, at the batsmen, off the bat and finally, sailing through the air and into the crowd.
The Toyota Flying Fox will be utilised as an interview tool this year as the sport adapts to COVID-19 restrictions.
Martin Medcraf, Foxtel Media Sport Sales and Partnerships Director said: “We are fortunate that the format of cricket lends itself so well to the new coronavirus restrictions that we all have to adapt to. Opportunities for large-scale sporting events that capture passionate team spirit have been a scarcity this year and we are delighted to be able offer our audiences a content-packed summer of great sporting action.”
“The introduction of bold technology like Live Player Tracking and FOX TRACER will provide viewers with an incredibly immersive experience and allow our brand partners to reach a loyal, involved audience that is hungry for entertainment.”
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