B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • AI
  • News Corp
  • Married At First Sight
  • NRL
  • Channel 10
  • Cairns Hatchlings
  • WPP
  • oOh!Media
  • Anthony Albanese
  • Ten
  • Special
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Toyota Highlights Its Unbreakable Connection In New Campaign From Saatchi & Saatchi
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > Toyota Highlights Its Unbreakable Connection In New Campaign From Saatchi & Saatchi
Campaigns

Toyota Highlights Its Unbreakable Connection In New Campaign From Saatchi & Saatchi

Staff Writers
Published on: 26th September 2022 at 9:34 AM
Staff Writers
Share
3 Min Read
SHARE

Toyota has celebrated the unbreakable connection between its HiLux range and Aussie families in a new campaign via Saatchi & Saatchi.

Since HiLux was first launched in Australia back in 1968, Australians have held a deep emotional connection to the vehicle. Generations of the HiLux model have been in Australia for over 50 years.

For many, their trusty HiLux has become part of the family, so much so that Toyota wanted to dramatise just how deep this unbreakable connection goes in its latest integrated campaign.

https://youtu.be/g8yLdTi4LWU

Created by Saatchi & Saatchi Australia, the campaign launched in the Toyota AFL Grand Final and will be rolled out across key channels, digital, OOH, radio and in-store.

Toyota Australia CMO Vin Naidoo said: “The place a Toyota HiLux holds in Australia is like no other. We love the Toyota HiLux, and we know Australia loves the Toyota HiLux, especially with what it has been able to deliver over the previous 50 years.”

Simon Bagnasco, head of creativity, Saatchi & Saatchi Australia, added: “There has been a strong legacy of work for HiLux in Australia. We hope this work lives up to that legacy.”

Campaign Credits:

Client: Toyota Motor Corporation Australia
Senior Manager – Brand Management & Communications: Andrew Wearing
Manager, Communications – Commercial & Brand: Kylie Graham
Senior Commercial Communications Coordinator: Brooke Butkiewicz

Creative Agency: Saatchi & Saatchi Australia
Head of Creativity: Simon Bagnasco Assoc.
Creative Director: Kerem Serkerci
Creative: Jake Blood, Hannah Payton
Executive Producer & Head of TV + Content: Michael Demosthenous
Head of Design: Tod Duke-Yonge
Senior Integrated Producer: Holly De Roy
Chief Client Officer: Ben Court
Chief Strategic Officer: Alex Speakman
Group Business Director: Damiano Di Pietro
Snr. Business Director: Amelie Carpentier
Snr. Business Manager: Jessie Roper
Business Manager: Alex Karanicolas

Media: Spark Foundry

Production Company: Finch
Director: Benji Weinstein
EP: Corey Esse
Producer: Viv Jaspers
DoP: Jeremy Rouse
Production Manager: Lucy Sparke
1st AD: Jeremy Fitzgerald
Gaffer: Crispian Hayler
Key Grip: Luke Stone
Production Designer: Sherree Philips
Drone: Heliguy
Offline Editor: Drew Thompson
Post: Atticus

Music and Sound by MassiveMusic & Big Sync Music
Music Supervision: Michael Szumowsk
Executive Creative Director: Ramesh Sathiah
Composer: Haydn Walker
Sound Designer: Simon Kane
Executive Producer: Katrina Aquilia

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Saatchi & Saatchi, Toyota Australia
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Seven West Media’s News Boss Departs To Lead Perth Bears
15/05/2025
Cairns Is Booming, Your Business Could Too
15/05/2025
TV Ratings (14/05/2025): Home & Away Drama Keeps The Drama Rolling On Quiet Ratings Night
15/05/2025
Paramount+, Volvo Cars, Stayz & Hahn Among Val Morgan Cinema Partners On Mission: Impossible 8
15/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?