Tourism Western Australia Reappoints Storyation

Tourism Western Australia Reappoints Storyation

Tourism Western Australia has reappointed Storyation to its panel of agencies and tasked the content marketing agency with social content production.

Storyation managing director Lauren Quaintance said she was thrilled to build on its existing relationship with TWA at a time when travellers were poised to rediscover everything the state has to offer.

L-R: Storyation GM Strategy and operations Andrés López-Varela, co-managing director Mimi Cullen
and co-managing director Lauren Quaintance

Quaintance said: “With Western Australia reopening it’s perfect timing to showcase some of the unique experiences in the state to consumers on the Eastern seaboard. With its wide open spaces and reputation for safe travel WA is well-positioned to take advantage of post-Covid tourism trends.”

The agency’s GM of strategy and operations Andrés López-Varela said “Across all our tourism clients, we’re seeing a significant spike in consumers’ hunger for travel content. Our team is ready to put their knowledge of the channels and formats that best engage and convert travellers to work for the benefit of Western Australia’s visitor economy.”

With a relationship that dates back to 2016, Storyation has previously created video content for both trade and consumer audiences for TWA and managed EDM communications with its database.

 




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