Tourism New Zealand Debuts Major Global Campaign

Tourism New Zealand Debuts Major Global Campaign
SHARE
THIS



Tourism New Zealand has launched its first global campaign by creative and production agency Augusto.

With the country’s landscapes still featuring as an impressive backdrop, the new campaign talks to New Zealand’s warm and welcoming culture, inviting travellers in to share this extraordinary part of the world.

Tourism NZ global brand and content manager Brodie Reid said, “Most of the world knows about New Zealand’s beautiful scenery, but we hear so many amazing stories of Kiwis going above and beyond for visitors that we felt it was time to reflect the welcoming nature of our people as well.”

Augusto joint CDs Matt Sellars and Rich Robson said, “It’s great to be part of Tourism NZ’s brand evolution, taking an authentic approach to their storytelling, and highlighting the reality that in New Zealand you don’t have to travel far to be treated like a local.”

The new Tourism NZ campaign has taken shape with a hero video exploring the welcoming sentiment of New Zealand as a place to visit, from our landscapes to our people.

The campaign extends through a series of road trip videos that follow a travelling couple as they’re welcomed into NZ’s regions, using a simple “Kia Ora” as an ice-breaker to unlock local insights and memorable itineraries.

Tourism NZ chief executive Stephen England-Hall said, “The people and culture are what make this country unique.

“The new videos are the first pieces of work to reflect where we are looking to take the brand and will be a good test to see how it lands in our overseas markets.”

The campaign’s ‘Welcoming Journey’ spot has already racked up a million views across YouTube, Facebook and other social platforms, having launched only 48 hours ago.

The campaign will continue to roll out predominantly through Facebook over the coming months, with additional content focused on helping new travellers plan for a New Zealand trip, where they’ll find themselves welcomed with open arms.

Please login with linkedin to comment

Tourism New Zealand

Latest News

New Talent Agency, Liquorice Plants Roots In NZ
  • Marketing
  • Media

New Talent Agency, Liquorice Plants Roots In NZ

The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson
  • Advertising
  • Campaigns

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson

9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App
  • Advertising

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App

Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan
  • Marketing

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan

Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]

Cresta’s Awards See Upturn As Ad Spend Starts To Return
  • Advertising

Cresta’s Awards See Upturn As Ad Spend Starts To Return

Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]

Seattle, USA - Aug 19, 2019: The new Google building in the south lake union area at twilight.
  • Technology

Reports: Google Draws The Ire Of EU (Again)

B&T's editor takes great pleasure in an opportunity to use 'ire' in a headline, despite having no idea what it means.

by B&T Magazine

B&T Magazine