Tourism Australia To Create New Aussie Restaurant Series With Help Of The Precinct Studios
Tourism Australia has partnered with The Precinct Studios to create Restaurant Australia, an original three part television series showcasing modern Australian cuisine to the world.
The series follows renowned chefs, Neil Perry, Ben Shewry and Peter Gilmore as they come together to create a uniquely Australian menu set to impress some of the world’s toughest critics including A.A. Gill, Heston Blumenthal and Alice Waters.
Lisa Ronson, chief marketing dfficer, Tourism Australia, said: “The Precinct Studios has done an excellent job bringing to life Restaurant Australia through the new TV series.”
“This series is as much about people as it is about food. When you bring together some of the most passionate and talented chefs, farmers, winemakers and artisans from across the country, you end up with a story that extends far beyond the plate,” said Michelle Galluzzo, creative director, The Precinct Studios.
The series is an extension of Tourism Australia’s Invite the World to Dinner event held at the Museum of Old and New Art (MONA) in Tasmania.
“When people see these three episodes they’ll see just what an incredible undertaking the Invite the World to Dinner event in Tasmania really was, and get a much better appreciation of the people, the produce and places which make Australia such an exciting food and wine destination for international travellers,” said Ronson.
Restaurant Australia will start airing from this Sunday on 7TWO from 6:30pm. The show will also be aired overseas with international distribution deals currently being finalised.
The Precinct Studios is a production partner for leading brands who want to connect with their audience through quality content and entertainment.
“It’s become increasingly important for brands to produce content that engages an audience through entertainment,” said Henry Motteram, executive producer of The Precinct Studios, “that’s what this series does, it’s a great story that’s also answers the brand’s objective so that when the audience are planning their next holiday, they can’t help but think about Australia.”
Latest News
The Key To Understanding Your Competitors
Suzzanne Laidlaw (pictured below) is an internationally accredited business coach, global leader in business planning and author of the new book, “What’s Your Plan?”. In this guest post, Laidlaw argues that examining your competitors might be just as important for post COVID-19 success as examining your own… The industries around you are always changing, new […]
George Savvides Appointed As SBS Chair
SBS has appointed George Savvides AM as the new SBS Chair, as announced by the Minister for Communications, Cyber Safety and the Arts for Communications, Paul Fletcher MP, today. SBS Managing Director, James Taylor; said: “On behalf of the Board and SBS, I’d like to congratulate George on his appointment. Since being appointed as Deputy […]
Tasmanian Paper Rejigs Aussie Map, Moving Victoria Off The Mainland
Tasmania’s Hobart-based Mercury has decided to rearrange the Australian map by moving itself onto the mainland and pushing Victoria off. As Victoria’s rise in COVID-19 cases continues, the Tassie newspaper decided to take matters into its own hands and physically banish the state, placing Tasmania between South Australia and NSW instead. Rivalry between Australian states […]
QUT Launches Refreshed ‘Real World’ Campaign Via BCM
QUT’s long-term partner BCM has developed brand and student recruitment campaigns for the university for the past 19 years, featuring real student stories about their QUT experiences and real-world success as graduates. But what makes this year different? To reflect QUT’s vision for 2020, BCM has revisited the ‘classic’ QUT graduate success story formula, but […]
Big Brother & Kargo Team Up In Market-First Branded Takeover Ad
To coincide with the launch of Seven’s Big Brother, creative performance company Kargo has announced the findings of its launch campaign for the program, utilizing the advertising industry’s only mobile, 100% share of voice Branded Takeover solution. Working with a variety of publishers, Channel 7 harnessed Kargo’s Branded Takeover campaign during promotion for the new […]
Nielsen: Live Sport Is Delivering More Value For Sponsors
New research uncovers the value of live sport to sponsors. Well, sponsors of the Brisbane Broncos aside, that is.
Reports: Twitter Is Working On A Subscription Service
Twitter's new top-secret subscription service has been uncovered after it placed not-so-secret job ads for it.
InMoment Announces New Return To Work Technology
InMoment announces new return to work technology and, no, it's not an alarm clock if that's what you're thinking.
Seven Revives 2000 Sydney Olympics As One-Year Countdown To Tokyo Begins
Tired of film cannisters clogging the stairwell, James Warburton declares "use it or lose it" on Sydney 2000 footage.
Meet The Women Leading Tech: Verizon Media Head Of Campaign Management Hayley Smith
It's the latest in B&T's Women Leading Tech series & not to be mistaken with Men Who Won't Unload The Dishwasher series.
Tourism & Events Queensland Says QLD Is ‘Good To Go’ In New National Campaign Via Rumble
New travel ad says Queensland is "good to go", yet no mention of Pauline Hanson, Dreamworld or the irukandji jellyfish.
E-Commerce Boom’s Rise In Returns Presents A Unique Opportunity For Marketers
Sure, E-commerce may well be booming, but B&T is still struggling to find a car spot at our local Westfields.
Stateside Sports Selects Emarsys For CDP Technology
Stateside Sports, Australia’s home of United States sports lifestyle, has partnered with Emarsys, the only omnichannel customer engagement platform built to accelerate business outcomes, as it looks to double its customer database and retail presence within the next two years.
“It’s Entirely Appropriate”: ABC Boss Pleads Case For Tech Giant Money
The ABC boss has been out cap shopping & now appears to be taking it in hand around to the Google & Facebook offices.
Whoops! Nine News Does Live TV Cross… To A Rival Channel Seven Reporter!
There's no denying the technical marvel that is live TV. And it's even more thrilling when it all goes horribly arse-up.
How The Media Industry Can Help Tackle Racial Discrimination In Australia
Here's tips on tackling racial discrimination. Yet, no clarity on the correct pronunciation of phở or chicken mole.
New McDonald’s Italy Campaign Might Just Be A Little Too Smart For Its Own Good
Macca's ad is aimed at uni students who, B&T understood, only ate two-minute noodles & hideous things made of chickpeas.
Wednesday TV Wrap: Nine’s New Medical Show Emergency Has Solid Debut
B&T would like to see a TV show about people who arrive in hospital emergency wards with things stuck up their rectums.
McCann Creates Superb Campaign For Birth Control Company To Normalise The Word Vagina
New ad campaign tries to normalise the word vagina. Apparently, scrotums are looking on with interest.
Starburst Unveils Wonderfully Fun Fully Vertical Ad Designed For Smart Screens
Here's a top way to advertise to teens. And still worth a look if your clients are denture whiteners or funeral homes.
Twitch Bolsters ANZ Sales Team With New Hires
Twitch puts the global pandemic behind it with new hires and new lavender-scented drawliners in the office kitchen.
Australia’s $4B Fan Industry Represents Opportunities For Brands To Engage With New Audiences
Here's a report into Australia's fan industry. And by that we mean the sports variety and not the ceiling one.
IAB Australia Calls On Industry To Adopt Programmatic Transparency Standards
IAB calls for programmatic transparency standards. Stops short of calling for a ban on the buzzword "buyer personas".
Stella Artois Partners With M. Ward To Deliver Glorious Daydream Campaign
The beverage responsible for more people getting booted out of pubs than any other - Stella Artois - unveils new work.
Case Study: OOH Delivers Long-Term Brand Strength As Bosch Weathers COVID-19 Storm
It's a case study into Bosch dishwashers which will hopefully leave you with streak-free glasses & no residue build-ups.
Elders Insurance Targets SMEs In Latest Campaign From The Core Agency
Who doesn't love an insurance ad? Sure, not as great as margarine commercials, but far superior to acidophilus yoghurts.
TikTok For Business Launches New Solutions To Help Small Businesses Connect & Grow WithThe TikTok Community
Want to finally outsmart young children with your own TikTok knowledge? Read this without morphing into a pink unicorn.
PHD Develops Omnichannel Strategy To Launch Audi Australia’s Sales Ecommerce Platform
This new car campaign is so new if you breathe in hard enough you can almost, almost get a waft of that new car smell.
Kieran Moore Departs WPP AUNZ After 17 Years
Kieran Moore departs but calls "first in, best dressed" on her Newton's Cradle balance balls & Billy Bass talking fish.
The Rock Surpasses Kylie Jenner As Instagram’s Most Valuable Influencer
Apparently The Rock is now Instagram's most valuable influencer. And just imagine when he becomes US President Rock.
