Tourism Australia Announces New CMO

Tourism Australia Announces New CMO
SHARE
THIS



Tourism Australia has confirmed Lisa Ronson will be joining Australia’s national tourism organisation as its new Chief Marketing Officer.

Ronson replaces Nick Baker who recently announced he will be leaving Tourism Australia to pursue new opportunities early next year.

Ronson joins Tourism Australia from Westpac, where she is currently the financial services company’s Head of Marketing Services.

Lisa Ronson

Lisa Ronson

Ronson has 18 years marketing experience, in a career which has seen her hold senior brand marketing, advertising and sponsorship roles working across a range of diverse industries and global brands, including David Jones, Telstra, Visa International and Carlton and United Breweries.

Tourism Australia managing director John O’Sullivan, said Ronson’s work with high profile, national and international brands as well as her extensive digital experience had been key factors in her appointment.

“I’m delighted we’ve been able to complete the search for a new chief marketing officer so quickly and, in Lisa, believe we have found the right person to take our marketing strategy forward,” he said.

O’Sullivan said Ronson was a delivery-focused marketer with an outstanding track record of achieving results in every industry where she has worked.

“Tourism is an incredibly competitive global industry, with some 130 national tourism organisations all competing for the international tourist dollar. I think Lisa’s broad marketing experience in non-tourism sectors such as FMCG, Retail and Financial Services will bring fresh ideas and help keep us ahead of the pack,” he added.

Ronson said she felt privileged and immensely proud to be given the opportunity to help promote her country on the international stage.

“Every step in my career has been driven by a desire to deliver outstanding results, work with great people and great brands. Whilst I will miss the team at Westpac, I couldn’t be more pleased with the opportunity that has been put before me and can’t wait to start,” she said.

O’Sullivan paid special tribute to outgoing Tourism Australia’s outgoing CMO, Nick Baker.

“I’m sure Lisa doesn’t need me to say it, but she has some pretty big shoes to fill in replacing Nick, who has done an outstanding job in leading the marketing team at Tourism Australia for the past seven years,” he said.

Ronson will commence her new position in February 2015 but will conduct a proper hand over with Baker before he departs Tourism Australia at the end of January 2015.

Please login with linkedin to comment

iQ box Rob Pyne Sotfball Campbelltown Inc.

Latest News

Creating Efficiencies in the Age of Consumer Privacy
  • Marketing

Creating Efficiencies in the Age of Consumer Privacy

In this opinion piece, Jess Miles, Country Manager ANZ of Integral Ad Science, reflects on the questions surrounding consumer data. The ability to collect consumer data online has revolutionised digital advertising by enabling customised targeting strategies and data collection. This reliance on data has been the cornerstone of many audience targeted strategies enabling marketers to […]

Opinion

by Kathleen Farmilo

Kathleen Farmilo
Jye Smith Named President Of Vibewire Board
  • Media

Jye Smith Named President Of Vibewire Board

After ten years of board leadership of the young entrepreneurial collective Vibewire, Founder & Co-CEO of Disruptors Co. Gavin Heaton is passing the torch to fellow strategy and creative leader Jye Smith, Founder and Director of branding and design studio DOUBLESTAR CO, who will now take over as Board President.

Australian CDP Lexer Raises $33.5M In Funding
  • Technology

Australian CDP Lexer Raises $33.5M In Funding

Lexer, the Customer Data Platform for brands and retailers, today announced it has raised AU$33.5 million in Series B funding, bringing its total funding to AU$43 million. The round was led by Blackbird Ventures and King River Capital, with Series A investor January Capital also participating. Blackbird’s Rick Baker will join the Lexer board. The […]