B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • Anthony Albanese
  • WPP
  • AI
  • NRL
  • Thinkerbell
  • EssenceMediaCom
  • State of Origin
  • Spotlight on Sponsors
  • imaa
  • Channel 10
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Tourism Australia Announces New CMO
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Tourism Australia Announces New CMO
Marketing

Tourism Australia Announces New CMO

Staff Writers
Published on: 31st October 2014 at 2:37 PM
Staff Writers
Share
3 Min Read
SHARE

Tourism Australia has confirmed Lisa Ronson will be joining Australia’s national tourism organisation as its new Chief Marketing Officer.

Ronson replaces Nick Baker who recently announced he will be leaving Tourism Australia to pursue new opportunities early next year.

Ronson joins Tourism Australia from Westpac, where she is currently the financial services company’s Head of Marketing Services.

Lisa Ronson
Lisa Ronson

Ronson has 18 years marketing experience, in a career which has seen her hold senior brand marketing, advertising and sponsorship roles working across a range of diverse industries and global brands, including David Jones, Telstra, Visa International and Carlton and United Breweries.

Tourism Australia managing director John O’Sullivan, said Ronson’s work with high profile, national and international brands as well as her extensive digital experience had been key factors in her appointment.

“I’m delighted we’ve been able to complete the search for a new chief marketing officer so quickly and, in Lisa, believe we have found the right person to take our marketing strategy forward,” he said.

O’Sullivan said Ronson was a delivery-focused marketer with an outstanding track record of achieving results in every industry where she has worked.

“Tourism is an incredibly competitive global industry, with some 130 national tourism organisations all competing for the international tourist dollar. I think Lisa’s broad marketing experience in non-tourism sectors such as FMCG, Retail and Financial Services will bring fresh ideas and help keep us ahead of the pack,” he added.

Ronson said she felt privileged and immensely proud to be given the opportunity to help promote her country on the international stage.

“Every step in my career has been driven by a desire to deliver outstanding results, work with great people and great brands. Whilst I will miss the team at Westpac, I couldn’t be more pleased with the opportunity that has been put before me and can’t wait to start,” she said.

O’Sullivan paid special tribute to outgoing Tourism Australia’s outgoing CMO, Nick Baker.

“I’m sure Lisa doesn’t need me to say it, but she has some pretty big shoes to fill in replacing Nick, who has done an outstanding job in leading the marketing team at Tourism Australia for the past seven years,” he said.

Ronson will commence her new position in February 2015 but will conduct a proper hand over with Baker before he departs Tourism Australia at the end of January 2015.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Rob Pyne, Sotfball Campbelltown Inc.
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

YouTube Launches OpenCall Creator Casting Call Service As Creators Are “Swarming” Cannes
17/06/2025
B&T’s Cannes Diary: Saturday & Sunday
17/06/2025
Les Timar Exits Clemenger Group After 27 Years
17/06/2025
TV Ratings (16/06/2025): Food-Themed Superhero’s Take Top Spot In Entertainment Programs
17/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?