OOH player TorchMedia has renewed its contract for Sydney Ferries.
Kirsty Dollisson, Managing Director, TorchMedia said: “We’re thrilled to renew our partnership with Transdev Sydney Ferries and are excited to be working on new opportunities to further enhance the commuter journey on this much loved iconic asset.
“The Ferries proposition is unique in delivering a harder to reach demographic of 25+ white collar full-time professionals, shoppers and tourists who we know are in an open mindset and are therefore more receptive to advertising messages”.
Alan Fedda, Managing Director, Transdev Sydney Ferries added: “It was an obvious choice to renew our alignment with TorchMedia. We trust they will continue to maximise all advertising opportunities currently available while also looking at various ways in which we can innovate and future-proof our offering. This year we’ve seen the appetite from the market to better utilise our space in creative and innovative ways both on board our vessels and within our wharves across the network from Manly to Parramatta”.
This renewal alongside TorchMedia’s advertising launch of the Sydney CBD and South East Light Rail, brings an impressive start to 2020 for the company who will now be able to connect brands with 79 per cent of all Sydney public transport commuters.
Dollisson concluded: “2019 was a year in which we experienced tremendous growth as a company by growing our asset portfolio as well as our team. I’m certain that 2020 will allow us to continue to illustrate our commitment to delivering exceptional brand engagement and campaign effectiveness by utilising Transit assets.”