A few weeks back, we glanced down the list of ticket holders to The 3% Conference Australasia and found that around 3 per cent of the people who had purchased tickets were men! Some people who are coming to the conference gave us their ideas about how to change that ratio.
Senior men in Australia’s advertising and media organisations have a major role to play in eliminating gender inequality and improving diversity inside their companies, and reflecting diversity in the brands they create and market.
Here are B&T’s top 10 reasons that blokes should come to The 3% Conference:
- Because it’s 2017!
- You don’t want to become known as ‘male, pale and stale’.
- You’ll get a list of 100 micro-actions to start making changes immediately.
- Because advertising and media can change the world, and the world of work, for your sisters, wives, partners, daughters and granddaughters – current and future.
- Taking a day out to think about gender equality will stimulate your creative thinking to the benefit of your company and its clients.
- What DDB Worldwide chairman emeritus Keith Reinhard said: “Thanks to initiatives like 3%, we’ve made progress on gender equality, but not enough. We still need more men to champion the cause.”
- What Jeff Goodby, chair of Goodby, Silverstein & Partners, said: “If you’re a man and you don’t go to The 3% Conference, you must think things are okay, which they aren’t. See you there, reasonable Y chromosomes!”
- And definitely what DDB Australia chief creative officer Ben Welsh said: “It’s not about the creative power of the individual – diversity increases the creative power of the group.”
- You’ll become a better leader of men – and women.
- Diversity equals profitability – you’ll make your clients and your company more money by levelling the playing field for women, and by effectively targeting the female economy for your clients.
Join us in this essential industry-wide initiative by grabbing your tickets here and be part of a movement to make our industry a better place.
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
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